99acres, launches its #KabTakPuchoge campaign, led by jingle-based films that seek to challenge the traditional way of house hunting. Highlighting the myriad questions that arise during the home search journey with buyers struggling to get the right information, 99acres promises to put an end to the relentless search with a one-stop solution. The ad film goes on to showcase how this is made possible, with an user-friendly platform that combines maximum options, the latest amenities, and precise price insights.
“At 99acres, we are redefining the entire home search experience by empowering users with information. A lot of hyperlocal insights on the product enable us to offer a rich perspective to users for finding the right property. The campaign #KabTakPuchoge contrasts the daunting traditional search process with the effortless and informed choice one can make on 99acres,” Sumeet Singh, chief marketing officer, Info Edge said.
The campaign has been conceptualised by Rediffusion Brand Solutions. As a part of 360 campaign, the ad films have been rolled out on TV, CTV, OTT and YouTube. The films have also been launched in vernacular with a strong push on regional media and a social leg across the brand’s handles.