Brand Wagon

“My work style is fast-paced, hands-on, and deeply collaborative.My meetings are short, focused, and always include only the relevant people.…

For brands, the appeal is obvious. AI influencers are 24/7, tireless, location-agnostic, and can be rendered in any outfit, language…

Wagh Bakri has an annual turnover of over `2,000 crore with an estimated 9% market share. It is the third-largest…

But as consumers move towards streaming, CTV has become interactive, measurable, and commerce-driven. Retail brands now have a unique opportunity…

“My role is really about balancing these three—bringing people together, taking responsibility, and ensuring we meet targets, which could be…

. With quick commerce now reaching over 30-33 million monthly users in India, and a big chunk of orders unplanned,…

As temperatures dip, India’s winter care economy has shifted into top gear. Winter isn’t about dry skin anymore, say experts,…

For millennials and the generations before them, growing up meant gathering around a single TV set with the entire family…

So what makes a Myntra or a Nykaa spend big bucks — an event of that scale is estimated to…

The new Tata Sierra’s formula includes less nostalgia and more character