Come February as the weather begins to slowly get warmer, the biting cold in the air recedes, the air changes to one of anticipation, of celebrating love, of Valentine’s Day, which is just around the corner. What spells out love more than chocolate in all its glory
Whether it be the simple chocolate bar or an expensive choco bouquet, creating a buzz is quite easy when you start with quality chocolate. In fact that is half the battle on the consumer’s mind. After all the wrappers have been taken off, what remains with the consumer is the memory of the luxurious indulgence in their mouth. When consumers return, it is in fact to recapture that memory, to relive that moment through their taste buds.
Puratos’ CARAT Coverlux Compound, is by far the best bet. Banking on taste, world class quality, and backed by cutting technology, Coverlux adds that special something to your chocolate creations. It is clearly the best tasting chocolate compound around. Requiring no tempering, the Coverlux, true to its word comes with a rich mouth feel and leaves consumers with a feeling of indulgence. The rich quality is for all to see, cracking with the characteristic snap, true of all well tempered compounds.
Chocolate cakes come an easy second for consumers professing their love. Catching your consumers’ eye too is easier when putting together cakes that are both visually appealing, and backed by a richer chocolate taste. Puratos’ range of chocolate sponge mixes comes with that special taste, yet provides great volume at a perfect price point. Super easy to use, the mixes gives consistent results time and again, making it the mix of choice for all discerning bakers across the globe.
The chocolate sponges that come in both eggfree and egg versions, balance the need for freshness, with a better shelf life, thereby reducing wastage. As we all know reduced wastage translates to a better bottom-line and increased profitability. As local consumers move out of the country they expect to experience all that is available abroad within their own sitting rooms.
No longer is the old favourite in the shelf a crowd pleaser, it is now time to make products that truly reflect the global while being local to provide consumers with local products that speak a global language of indulgence.
The chocolate sponge range includes Tegral Choco Sponge, Tegral Sponge Egg Fee Cocoa, Easy Sponge Cocoa and Easy Sponge Cocoa Egg Free
Specific appeal
Give your bakery a world class edge by reaching out to Puratos for design inspiration. Whether it’s just to put together a brilliant eye catching design, or even better to actually customise a recipe for your bakery specially, Puratos is always up for the challenge.
Proving that Puratos is up for the challenge of customising offerings, keeping their customers’ requirements in mind, is the latest addition to their bread mix range – the EASY CURRY MASALA.
In keeping with recent trends, consumers in India, like their global counterparts have shown an inclination to try different foods. Their food experiences and choices are largely based on a number of factors which include international travel, exposure to food trends via the internet as well as through the TV.
So while consumers are open to new food experiences, so too is a strong feeling of holding on to familiar tastes and reaching for comfort foods. Consumers, as per Puratos’ Taste of Tomorrow survey, are looking for traditional choices with innovation and variation.
In order to capitalise on this trend, Puratos’ Indian arm has introduced the EASY CURRY MASALA. A bread premix that is customised to the South Indian palate in particular, but also the Indian palate as a whole, with its tasty region specific appeal. To say now that the sambhar is only a South Indian dish would be wrong, because the sambhar, idli and dosa are now Indian dishes, available across the length and breadth of the country. So too have the flavours that might have been South Indian in origin, have become national flavours.
This bread mix, can effectively be used either as a breakfast bread or as a snack, with its distinctive kadipatta flavour. The EASY CURRY MASALA is bound to be a sure fire hit with consumers looking for that extra pep in their bread. As with all Puratos mixes and premixes, the technological advantage brings a longer shelf life, increased freshness across time and a remarkable reduction in wastage.
Make Puratos your partner in innovation and indulgence, step into the world of world class baking with luxurious products and give your bakery that extra edge that sets it apart. Come be a part of the Taste of Tomorrow.