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Those tempestuous creatures that refuse to behave on bad days and simply flow into form on good ones leaving one in awe of the beauty that comes when you bring together flour, butter, sugar and maybe eggs. That simple basic core ingredient that forms the building-blocks on which all exotic creations are built, the humble sponge, can drive one to despair

Taking the despair out of the game is the Puratos mixes for sponge, available in egg free variants, catering to professionals and bakers, and sold under the Tegral Sponge Egg Free (premix) or the Easy Sponge Egg Free (concentrate).

The Puratos’ Easy Sponge range and the Tegral Sponge range provide consistent results every time, at a cost effective price, making it the go to option for bulk users as well. The beauty of the egg-free version is that it produces a sponge that is comparable in volume, softness, rise and texture to the regular sponge with egg. Both mixes come with the creamy mouth-feel that is coupled with the rich moistness and superior texture that identifies a Puratos cake.

The pre mixes or sponge concentrates produce cakes that can be easily punched, and rolled into any number of delicacies, all the while boasting of a great crumb structure that ensures great strength to your cake sculptures and ensures great syrup absorption as well.

While many bakers are seriously worried about the amount of wastage that comes with large scale baking, ready-to-use sponges made from the Tegral Sponge range boast of an extended shelf life, reducing the cost of wastage substantially, as well as making it a more economic option, one that needs to be closely looked at.

Consumer demands

As the Indian consumer looks to experience newer flavours and craves world class experiences in food, producing has to become that much less stressful. By choosing to focus on the actual creation of something sublime, bakers can now leave that essential but mundane task to a foolproof professional mix that will give consistent results every time.

The growing expectation of consumers of being able to experience world class products while sitting at home is not something that’s going to die out any time soon. As the Trends of Taste Tomorrow survey recently conducted by Puratos, shows, the consumer is looking for better tasting cakes, which last for a longer time while retaining their freshness. While many consumers may prefer eggless cakes either due to their religious reasons or for plain health benefits, consumers continue to look for that softness, and rich creamy mouth feel that comes from traditional egg sponges, and they are unwilling to compromise on that.

Consumers are now unwilling to wait for their next vacation to sample international trends, if they see it on Facebook, television or Pinterest; they wish to see it at their favourite bakery, and they want to sample it at their next visit. This itself calls for extensive research, ideation, experimentation with flavours and textures to keep abreast of competition.

While the world might experiment with flavours and textures, the one all time favourite flavour remains chocolate. And Puratos pays special attention to this lip smacking winner. The Puratos’ Easy Sponge Cocoa and Easy Sponge Cocoa Egg Free is the answer to all your cocoa sponge needs. Its rich chocolate flavour, soft mouth feel that comes with a strong structure so versatile that it can be punched and rolled as required, making these a sure fire winner in the kitchen.

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Backed by Puratos’ years of experience, the cocoa mixes come from a special place in the Puratos stable. One that is further enriched by cutting edge technology, a commitment to choosing the best cocoa beans, gently processing the beans, and extracting only that which is the best. This then goes into producing the best premix that brings that special Puratos chocolate flavour into every bite. Time after time, introducing that ‘wow’ factor makes all the difference between just another premix and a Puratos cocoa product, whether it be the Easy Sponge Cocoa or Easy Sponge Cocoa Egg Free.

Using a premix is by far the easiest way to produce consistent tasting cakes, making this whole process idiot proof. Effectively storing cakes for a longer duration without losing the freshness of the cake is by far one of the biggest contributors in reducing wastage. This is where Puratos’ pre mixes come in and make a significant change in the way the kitchen is run, in bolstering the bottom line, in making the bakery profitable.

Puratos range Tegral Sponge Egg Free, or Easy Sponge Egg Free, or the Easy Sponge Cocoa or Easy Sponge Cocoa Egg Free, brings a significant change in the bakery kitchen, thereby proving again that its business lies in improving its customer’s business.