More and more people are moving away from serving only traditional sweets to including cakes and chocolates as an integral part of their celebrations
The Indian festival season does not last for just a week or two, it lasts for months, beginning with Janmashtami, moving on to Mumbai’s favourite festival-Ganesh Chaturthi, and Eid, drumming up the tempo with dandia during Navratri, and the big bang of Christmas and New Year, bring up the grand finale.
Cakes, cookies and patisserie delicacies are no more just restricted to normal days. More and more people are moving away from serving only traditional sweets to including cakes and chocolates as an integral part of their celebrations, to share with friends and family as part of their joy. Capturing the imagination of the consumer has never been more challenging or easier than now.
In your endeavour to create the perfect chocolate mousse cake or perhaps in a patisserie endeavour you reach for Puratos’ Carat Coverlux. It’s almost an unconscious decision, you call on the years of Puratos’ expertise, the cutting edge technology that backs all Puratos products to produce consistent results time after time, to work for you. To produce a world class cake, the most important tools a bakery and patisserie has in its shelves are world class ingredients.
Setting to work, the Coverlux breaks with the characteristic snap of a well made chocolate, melts like a dream, instantly transforming a simple mousse into a work of art with its shine, luxurious mouth feel and ingredients. Moving on to the decoration, Coverlux is custom made to shine during the enrobing of a cake.
The Coverlux shines in all its three variants – the dark, milk and the white. Calling on years of expertise that is the hallmark of a Puratos product, Coverlux brings all that lux into the baking and patisserie world. The versatile Coverlux range extends its use beyond a simple ganache. Coverlux, comes into its own when tasked with the job of making hollow figures that can be de-moulded easily. Whether it be in creating sea shells with surprise fillings inside or simple hollow decorations, the Coverlux stands apart. The Coverlux comes into its own when used to make pralines.
Ably supported by its more cost effective cousin, the Carat Cover, the Carat range comes with Puratos guarantee of top notch products being gently processed at state-of-the-art facilities to produce world class chocolate.
With the ease of multiple uses that Carat products can be put to, the wastage is reduced, making its use so much more cost effective. Carat Cover is perfect for all applications whether it be for ganache, for moulding, enrobing or flavouring, making it the go to chocolate for a number of uses.
Meanwhile finishing the cake is no more just a question of throwing on a ganache, and some decoration, it has now become a case of increasing the shelf life while making the cake sparkle. Reaching for Brillo, Puratos’ Thixotropic cold glaze allows you to lock in the freshness of the cake while maintaining the quality and increasing the shelf life too. The shine of the Brillo is just that – brilliant. Brilliant in working with delicate mousses to produce that lovely shine of a well finished product, increasing its visual appeal.
In four variants from Brillo Neutral, Brillo White, Brillo Caramel and Brillo Cocoa, users can now add a definite taste layer to their creations, adding that subtle something special, which sets a Puratos user apart and definitely a Puratos cake apart from the competition.
The Brillo adds its touch in fruit cakes as well. It locks in the freshness of the fruit cake. Brillo Neutral helps to keep the fruit looking fresh and tasting fresher – increasing its shelf life for many hours more, thereby helping to reduce wastage.
Cakes and patisserie products now are so much more than just a simple concoction. End consumers would like to experience that something more in each bite, it’s no more just a simple matter of tasting good without the cake looking superb. The looks are just as important in wooing the consumer as the taste.
And somewhere in between this competition for taste and beauty, lies the baker who puts his all into every cake, making it truly a sensational feast for both the eyes and the taste buds.
Behind the expertise of the baker, bolstering the bottom line of the bakery is Puratos working quietly, behind the scenes, to bring superb ingredients at cost effective price, to help make each cake on the shelf a world class product, that shines in its own right.