As consumers across the world are becoming more conscious of the food in their plates, moving towards ‘natural’ choices, Puratos is focusing on healthy offerings
As consumers across the globe are keeping a sharper eye on the food in their plates, food producers too are being forced to look at what they are dishing out. As food producers relook at their offerings to make it healthier, Puratos with its keen eye on furthering your business, is one step ahead in making healthy and tasty foods a focus as we celebrate health and pleasure month.
All through this month, Puratos will focus on the healthy offerings within our stable that sparkle when put to the taste test, but positively shine when seen through the health prism.
Consumers across the world are becoming more conscious of the food in their plates, moving towards more ‘natural’ choices. Bakeries that excel in using natural ingredients from fruits to organic grain and flour, now command a premium both within the mind space of the discerning consumer as well as the premium that they can charge for this mind space.
Having just healthy food is sadly not enough; discerning consumers however continue to be discerning when it comes to taste as well. They prefer to balance their health kick with a healthy dose of taste. Preferring to go wholegrain as a nod to the health factor while keeping a sharp eye on mouth-feel and texture, keeping it within the tasty range is probably the greatest challenge that the healthy bakery faces.
Puratos’ commitment to bring cutting edge innovation to the Indian market is well known. Bringing world class baking knowledge to the Indian plate while offering Indian bakeries access to all that is truly world class is a Puratos’ hallmark. The belief that health cannot be sacrificed at the altar of taste has been the maxim by which Puratos operates worldwide, this is perhaps what Puratos truly stands for.
Puratos’ Easy Puravita Brown Hi-Fibre marries the whole wheat experience with a great mouth feel. A global product that is low in saturated fats, the biggest cause of obesity. Easy Puravita Brown Hi-Fibre helps lower LDL cholesterol and is a rich source of minerals and dietary fibre. The whole wheat bakery mix is a rich source of complex carbohydrate, that slows down digestion and keeps one feeling full longer, making Easy Puravita Brown Hi-Fibre an easy winner.
For those looking for something more than the plain Whole Wheat, the Easy Puravita Multigrain will be worth exploring.
Combining the goodness of whole wheat with oats, rye, corn grits and healthy flours, the Easy Puravita Multigrain taps into an traditional Indian kitchen, where to mix together a variety of flours and produce a mouth watering temptation is nothing new.
This bakery mix effortlessly blends nutrition and taste while keeping a close eye on the diet balance. A perfect any time treat, the Easy Puravita Multigrain makes excellent sandwiches and cookies complete with essential nutrients that make it more than just a snack. It becomes an undercover health food, one that kids will adore.
Exploring a wider range of bakery allows Puratos customers the unique benefit of addressing consumers’ number one concern of health and taste while expanding the offerings in their bakeries, in a cost efficient, fail proof way.
Talking of pleasurable treats, there is one that screams yum more than the basic puff pastry or the khari. Meet the S 500 puff. This simple addition will help transcend the old classic into one of the hot favourites, all the while improving on both taste, and size of the khari. Increasing both volume and health aspect of the puff, the Easy Savory Snack helps to make the puff crunchier and crispier, bound to be an instant hit across the board.
In the purely pleasure section, Puratos’ Easy Focaccia bakery mix wins the stakes hands down.
Any Focaccia bread is just pure bliss, with its crunchy exterior and distinctive Italian good looks, it is always an instant hero, even when it just sits pretty behind the counter, but when it beckons with its smouldering olive vibe, it’s pure indulgence.
The Puratos Easy Focaccia premix combines that smouldering Italian vibe with the ease that is pure Puratos, to provide a sure fire winner in the bakery. A mix of traditional sour doughs and Puratos’ Sourdough Sapore, Easy Focaccia allows customers to add to their bread repertoire with minimum fuss, to effortlessly internationalise their offerings and give consumers what has become a favourite across generations with minimum fuss, an edible pleasure with all the ease of use, a Puratos hallmark.
As bakery products become the focus of the discerning consumer, so too do the ingredients with which the product is made. It’s more likely that a consumer will take more than a second glance at whole grain products, as recent studies show, across the Asia Pacific region more than 81 per cent consumers are keenly aware that whole grain makes a meal healthy, and about 67 per cent of those polled, stated that they found whole grain meals tastier.
With numbers like that, it only stands to reason that all bakers should be giving the whole meal option a serious dekho. After all that’s what the consumers are looking at.