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VIVAFIL, Puratos’ new range of fruit purees with more than 20 per cent real fruit, appeals to both the cost conscious and flavour conscious consumer

As the heat settles across the Indian subcontinent and all the signs point to a beautiful Indian summer, bakers are amongst those that feel the full extent of the Indian sun, blazing and relentless. From laminated pastry that refuses to behave, to buttercream that just droops outside the fridge, the sun also turns fresh fruit into a shrunken and often unappealing mass.

Puratos has come out with a fruit filling range which tastes like fruit, without the hassle of a fruit. No searching for the right fruit, careful handling, peeling, chopping, storage, wastage and loss of time in terms of labour while dealing with real fruit demands.

VIVAFIL is the new product for both the cost conscious and flavour conscious consumer. VIVAFIL is a new range of fruit purees with more than 20 per cent real fruit. Puratos picks the fruits at just that perfect degree of ripeness, handles the fruit delicately as it is rushed through the processing stage to capture all that full bodied flavour. It is available in three international flavours – mango, kiwi and strawberry.

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The strawberry VIVAFIL is an upgraded version of the old strawberry HOTFIL which had found its distinctive niche in the market. The strawberry VIVAFIL comes with increased fruit content and visual appeal. Independent studies have shown that over 65 per cent of tasters found the VIVAFIL taste to be more natural than others in the same class.

VIVAFIL can be used in both bakery and patisserie products, adding its fruity goodness to laminated products like the flaky croissant and puff pastry.

Varied applications

VIVAFIL allows you to provide the consumer with the joy of biting into that flaky croissant into a mouth full of fruit regardless of the season. To dress up a fruit tart, to add sparkle to the puff pastry are just some of the VIVAFIL applications. VIVAFIL shines when applied as a layer in the multilayer cake or as a fruity syrupy surprise in the middle of a cupcake, or simply as a filling with the entremets. The VIVAFIL adds its oomph in the centre of a soft biscuit, just as easily as it jazzes up the brioche or a sweet bun. Its applications are endless, with a shelf life of nine months.

Combining its freeze stable bake stable and thaw stable properties, the VIVAFIL will stay exactly the way you first placed it, reducing the need to second guess yourself, providing consistent results and consistent flavour, time after time making a consistent product.