Singh talks about the platforms’ ad formats and safety measures
According to a Kantar-IMRB report, 60% of mobile gamers watch rewarded video ads and only one in 10 gamers close…
From Gaana to Spotify, streaming platforms are rolling out newer ad formats
Marketers are losing almost 20% of their digital advertising budgets to ad fraud, according to a recent report by the…
In 2020 digital is expected to become bigger than print
From Happydent to Kalyan Jewellers, Titan is the latest company to get caught in the fishnet trap of witty yet…
When the NTO came into effect in February, ratings of television channels were upended and viewership patterns took time to…
From Bhuvan Bham to Mithila Palkar, brands are roping in celebrities for endorsements
The agency claims to have dropped client servicing unit
From Saregama to Shemaroo, every player has rolled out its own devices with music
This has now placed the company chiefly in the hands of Chandra’s son Punit Goenka, as it transitions into an…
The agency is the latest one to build digital capabilities
The company’s marketing spends, however, will remain flat for the next three years
Dish TV, a brand that roped in the actor in 2007 — three years after its launch — last renewed…
According to Omkar Joshi, ECD and business head, Schbang, a digital media agency, TikTok and Likee hold huge potential for…
By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the…
Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel…
In its latest campaign titled Silent Performers, Haier India worked with three non-cricket women athletes to advertise its washing machines
