IncNut Digital Private Limited, the listed parent company of SkinKraft, posted net revenue of Rs 47.3 crore while net profit…
The new guidelines will be applicable to commercial messages or advertisements published on or after June 14, 2021
From engaging with health counsellors to rolling out mental health breaks are some of the ways organisations are supporting employees
In today’s time, when there’s so much data available, marketers can leverage this to interact with their audience to give…
Fashion designers such as Anand Bushan and Rimzim Dadu have issued statements to distance themselves and their brands from the…
From introduction of casual wears to shop from home, brands have tailored their approach to suit the requirements of the…
Communication needs to clearly highlight the value that the brand adds to the consumer’s lives both on a functional as…
The company expects that by the end of FY22, close to one million students would be subscribers of the platform
Customers earned at this time will always be your customer if you can serve them well, says Bajaj
Social media content plays a big role in driving digital adoption and storytelling, says Nagori
Not all businesses will have it easy and behavioural shifts will dictate category growth, says Chandarana
What will change now is the process and manner of storytelling and engaging with the consumers through meaningful and out-of-the-box…
Today’s beauty consumers are looking online for advice, ideas and inspiration, with nine out of 10 beauty consumers influenced by…
From wardrobe changes, handling their inventory to online fashion shows, things have changed the way the fashion industry is looked…
Eicher Motors Limited, the listed parent company of Royal Enfield, spent around Rs 22 crore on marketing and advertising in…
Digital advertising spends are expected to register a growth of 28% in 2021 to be at Rs 27,700 crore
Brands should look at localisation and customisation to cater to the needs of the audience in Tier 2, 3 and…
How brands can create at-home meaningful experiences for consumers
