The company claims to have increased its marketing spend by about 40-50% to Rs 250 crore in FY23
The company claims that metropolitan and tier 1 cities account for about 55% of the overall business
Today campaigns should be engaging and conversational, says Desai
According to Gupta, consumers prefer to be heard and addressed in real-time today
About 80-90% of the spends for the campaign will be diverted on digital and the remaining 10% on print
Antara Kundu of The Body Shop on its plans to open three new stores every month in the next one year
In terms of business, retail accounts for about 65% of the overall business while online amounts for 15%
As India celebrates its 75th year of Independence today, BrandWagon Online takes a look at some of the popular campaigns
The company claims to have posted a 162% rise in net revenue to Rs 862 crore in FY22
From TV to digital, which includes social media, e-commerce, influencers, OTT will have a strong play in the media strategy
The company claims that digital will account for about 65% of the ad spend
Including independent agencies, GroupM led with 34% industry share, ahead of Mediabrands (19%) and dentsu (16%).
Online channels account for under five percent of the overall business for Britannia
Ed-tech, and advertising to children are some of the areas that we will explore, Subhash Kamath, chairman, ASCI, said.
While the industry continues to grow, industry stakeholders believe that the adoption is still slow due to the pricing model
A recent viral video of a man carrying Swiggy’s monogrammed delivery bag has gone viral and sparked conversations on social…
The company has recently undergone a rebranding exercise to mark 25 years of operations
As Google steps up its focus on privacy control; brands will have to focus on KPI driven advertising
Google’s new tools ‘My Ad Center’ and ‘Results about you in Search’ is being touted as one of the best…
Every day, 15% of the searches that we see at Google are ones that we have never seen before, Pandu…
