Chinese smartphone makers such as Oppo, Vivo, Xiaomi and OnePlus spent a total of around Rs 2,700 crore on advertising…
The dos and don’ts for brands during the pandemic, reveals Chauhan
The dos and don’ts for brands during a pandemic, reveals Wadhwa
According to Counterpoint report, in Q1, 2020, Chinese phone companies accounted for 50% of market share in India
Why assurance, convenience and value will be paramount post covid, reveals Arvind RP
From Amul to Mother Dairy and ITC, brands are capitalising on the growing demand for immunity based products in the…
Industry analysts point out the trick will reside in manoeuvring the transition
The mantra to be followed by brands during a pandemic, highlights Sinha
Brands are expected to use the new tool to announce roll-out products and services besides other key announcements
Why brands need to promote hope, fun and trust in their communication
As brands across the US take a stand on #BlackLivesMatter, consumers want more than just lip service
With 50% capacity, restaurants turn to contactless dining, value deals to get consumers to dine-in
The dos and don’ts for brands during a pandemic, reveals Jaleel
Companies are ramping up distribution through tie-ups with e-commerce firms and food-tech platforms
The dos and don’ts for brands during a pandemic, reveals Ohri
The beverage brand is leveraging platforms such as TikTok and Instagram to promote the campaign extensively
The company plans to redirect around 50% to 60% of its ATL spends towards digital marketing which takes the tally…
Why brands need to stop thinking about people as customers
