It?s a triumphant advertising fraternity that?s coming together to celebrate creativity at the Utorda Beach in Goa next month

Google, which has acquired the Indian Premier League broadcast right for its user generated content website YouTube, has secured eight…

The full potential of IPL has not been realised yet. Its business model is robust and is still growing if…

Colors plans to make a splash with the Indian Premier League. The general entertainment channel of Viacom18, which has inked…

Ignitee Digital Solutions, earlier known as Connecturf, has emerged as one of the leading digital advertising companies in the country…

Ogilvy & Mather has just created something that could be called as the perfect hors d?oeuvre for the Indian Premier..

One of the many screens on which Indian fans can watch IPL 3 this year is the movie theatre screen.…

For Lalit Modi, IPL chairman and commissioner, life doesn?t stop at IPL 3. On several occasions he has said, ‘I…

IPL this year has joined hands with Viacom18?s Hindi general entertainment channel?Colors. In an interview with…

If you thought the first two seasons of the Indian Premier League Twenty20 cricket tournament were the ultimate cricket-meets-entertainment blockbusters…

Cricket?s biggest festival, the Indian Premier League III will not be restricted to television. It can also be viewed in…

Reliance Communications, the telecommunications business of the Anil Dhirubhai Ambani Group staged a marketing coup this year when it signed…

Sony India, the India arm of Japanese electronics major, Sony Electronics, kicked off 2009 by creating a three pillar strategy…

As the financial crisis deepened towards the end of 2008, with it came a shocker for one of the largest…

Yes, clearly the brief was to create a clutter breaking campaign for the Indian Premier League. As we had learned…

There?s a new player warming up on the sidelines of television?s already crowded scrum of sports channels.