sian Paints’ new TVC #MaskedLife for Royale Atmos effectively drives the message home
Art trumps the message, said no one. But message does make more impact when crafted well. If an idea is…
‘We have taken an educational stance in our marketing strategy’: Amarjit Singh Batra, CEO, OLX India
Earlier, around 70-80% of the traffic came from desktop while the remaining came from mobile. Within the last three-four years,…
The cola giant sees digital as one of the most powerful mediums to deliver stories about its brands, and has…
Following the rollout of GST, one of India’s oldest home-grown companies, Tata Motors claims to have passed on all the…
Onida is back with a renewed passion and has its eyes set on Indian homes with its consumer-centric products.
In rural India, mobile handset penetration is much higher than TV. This leaves brands with no option but to use…
To keep up with consumers, Mother’s Recipe has expanded its product portfolio time and again to increase its share within…
Reliance Jio’s announcement of launching 4G VoLTE feature phones has the potential to hurt the prospects of the direct to…
As India won its first-ever Innovation Lion for HP’s Roads that Honk, many are optimistic that it isn’t the last…
Over the years, instant noodles have become an important part of India’s snacking repertoire. After the 2015 Maggi fiasco, the…
MP Birla Cement’s new ad says it doesn’t only supply cement to customers but also guides them to build their…
The association with ambassadors and the peppy tune of Selfiestan featuring Alia Bhatt and Virat Kohli has helped Gionee to…
I have three professional gurus. The first was Shunu Sen who taught me that the consumer had to be at…
Satya Raghavan, Head of Entertainment Content, YouTube, talks about the recent developments in the Indian market and emerging trends. Edited…
For Chinese smartphone behemoths, tie-ups with Indian sports leagues are perhaps the right move to reach target audiences. But are…
The ad showcases various women in different situations such as walking in high heels, presenting a bouquet of flowers to…
Under the thought umbrella Ab Har Taste Apna, Maggi’s new variants tastefully employ the local flavours of India.
