Meghna Sharma

Articles By Meghna Sharma

231 Articles

Reliance Jio phone launched priced at zero; 4G VoLTE feature phone to hit DTH, cable operators

Reliance Jio's announcement of launching 4G VoLTE feature phones has the potential to hurt the prospects of the direct to home (DTH) and cable TV industry also, though not to the extent it would impact the incumbent telecom o

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Roaring success for India’s Innovation run

As India won its first-ever Innovation Lion for HP’s Roads that Honk, many are optimistic that it isn’t the last one. The industry believes that things are changing for good and India’s performance at Cannes Lions this

India, innovation

Oodles of noodles

Over the years, instant noodles have become an important part of India’s snacking repertoire. After the 2015 Maggi fiasco, the category has only seen a change for good. With innovation at the helm, the market is seeing an u

maggi, nestle maggi, Mordor Intelligence, Edelweiss Securities, Yippee, Sunfeast, ITC Yippee

Cementing relationships, the same old way

MP Birla Cement’s new ad says it doesn’t only supply cement to customers but also guides them to build their dream home. Wait, where have we heard that before?

How Gionee is tailoring its Selfiestan campaign market-wise with five brand ambassadors

The association with ambassadors and the peppy tune of Selfiestan featuring Alia Bhatt and Virat Kohli has helped Gionee to hit a user base of 1.25 crore in India.

Gionee, Gionee smartphones, Gionee ad campaign, Gionee news, Gionee brand ambassadors, market-wise campaign, Virat Kohli, Alia Bhatt, Shruti Haasan, Diljit Dosanjh

Take 5 with Meenakshi Menon

I have three professional gurus. The first was Shunu Sen who taught me that the consumer had to be at the centre of any business.

Take 5, Take 5 with Meenakshi Menon, inspiration, Shunu Sen, profession, Meenakshi Menon interview

Today, YouTube has become truly Indic: Head of Entertainment Content, Satya Raghavan

Satya Raghavan, Head of Entertainment Content, YouTube, talks about the recent developments in the Indian market and emerging trends. Edited excerpts.

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India’s sporting leagues and the Chinese invasion

For Chinese smartphone behemoths, tie-ups with Indian sports leagues are perhaps the right move to reach target audiences. But are they going overboard by splurging their ad dollars?

cricket, oppo

Bata makeover: 123-year old brand transforms itself, turns stylish

The ad showcases various women in different situations such as walking in high heels, presenting a bouquet of flowers to a soldier or crying in public, with a voiceover saying things like, “Aren’t you glad that you were b

bata, bata advertisement, bata ad, bata ad analysis, brand bata, brandwagon

Maggi: appealing to the local palette

Under the thought umbrella Ab Har Taste Apna, Maggi’s new variants tastefully employ the local flavours of India.

Maggi: appealing to the local palette

‘RoI remains our DNA’

I absolutely believe that the digital product out of India is at par with the best in the world and in many cases, even better. We are an incubator of digital talent.

RoI, DNA, RoI remains our DNA, double-digit growth, network’s brand identity, Parle Products, Fox Network and Toyota India, Zenith, Brand indentity

GST: The Good, the Bad and the Ugly!

With the recent announcement of GST (Goods and Services Tax) rates for various sectors, its foreseeable impact on consumer sentiment in some specific categories is more apparent than others. Consumers may be expected to loose

IPL 10 season: Sony rakes in Rs 1300cr revenue

Indian Premier League (IPL), which ended its 10th season on May 21, garnered 1.25 billion impressions, according to recently released BARC data.

indian premier league, ipl, ipl 10, sony revenue, sony revenye in ipl 10

After biscuits and confectionery, Parle plans to enter pulses category

Parle Products, a biscuit and confectionery manufacturer, is entering a new category – pulses – with the launch of a new brand, Fresh Harvest which will be sold across retail outlets in the country.

Parle, Parle in Pulse category, confectionery manufacturer, GST, Retail, Parle Products, FMCG companies, Tata Chemicals, snacks, pulses market

Here’s how newspaper stands are gaining relevance by providing more value to readers

The government considering the relaxation of foreign direct investment (FDI) in print media to 49% from 26% could be positive news as India’s paid-for daily circulation is growing even as it declines in most other countries

newspapers stand, newspapers, newspapers stand in India, newspapers stand industry, FDI, print media, ABC, CAGR growth, increased literacy, DB Corp

Influencers: a brand’s new bae

Experiential categories such as fashion and lifestyle invest heavily on influencer marketing. Even technology and automobile brands rely on it since product reviews are critical for consumers to differentiate and consider opt

Influencers new brand ambassadors

To announce the launch of Chilli Chizza, KFC India roped in rapper Baba Sehgal. The fast food restaurant chain said that by using fun and unique humour in a rap, the rapper helped the brand create tremendous consumer engageme

‘Where there is an opportunity, we will show up’

Vineet Gupta, Group CEO (designate) and Aditya Kanthy, Group MD (designate), DDB Mudra Group.

Take Five: Mandeep Malhotra Founding Partner and CEO, The Social Street

For morning flights, it is The Habit of Winning by Prakash Iyer, and for evening flights, Inner Engineering by Sadhguru.

Here’s how Milton is advertising by staying true to its core product proposition

Milton uses a quirky tone to advertise its range of tiffins by staying true to its core product proposition — that of the tiffin being leak-proof.

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Take 5 with Sideways Consulting’s Founder Abhijit Avasthi

'The Godfather movies. I can watch anything with Gene Hackman/ Morgan Freeman/ Meryl Streep/ Sanjeev Kumar/ Nawazuddin Siddiqui/ Irrfan Khan in it.'

‘Content is king’ is a misplaced, old belief: Harvard Business School’s Bharat Anand

With over a decade spent studying the digital transition of media companies and having authored numerous case studies on business and corporate strategy, Harvard Business School’s Bharat Anand recently launched his book The

Building talent, brick by brick

Smart companies know there is often a significant gap between knowledge gained at schools and colleges, and the practical skills required at a workplace. This has forced many firms to not only collaborate with specialised ins

Companies find a DIY way to hire right talent

Finding the right talent is the single-biggest issue most companies face, as many agree that there is a gap between what is taught in school and the skills needed at the workplace.

Reliance Jio, Bharti Airtel, Vodafone? Fastest data offers war at its fiercest

Homogeneity in telecom is back, with Jio, Airtel and Vodafone tripping over themselves to offer fast data

‘Hum Log’, ‘Malgudi Days’, other classics set to make a comeback on Doordarshan

In an attempt to bring back audiences and keep up with changing consumption habits, Doordarshan is in makeover mode.

Doordarshan, Doordarshan makeover, DD Kids, DD National, DD News, Prasar Bharati

Honda Cars India’s Yoichiro Ueno: We now work with cab aggregators

Consistently keeping up its premium brand image in India, Honda Cars has made inroads into various pockets of the country. With a strong dealership strategy, it sees high growth coming in from tier III and IV cities. Honda re

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