Meghna Sharma

Articles By Meghna Sharma

231 Articles

Sports genre in India going through positive winds of change; here’s why

With the Indian women contingent winning at Rio Olympics to various sporting leagues finding traction, the sports genre in India is going through positive winds of change. Even as sports related marketing remains at a nascent

Sports genre in India going through positive winds of change; here’s why

From Kabaddi to wrestling, how rural India is boosting the business of sports

India’s performance in the recent Olympics might have been dismal, but there has been a definite increase in the variety of sports events gaining popularity, not to mention viewership on TV. Rural India stands out here, as

#AbSamjhautaNahin campaign; ‘Ventriloquist’ Amitabh Bachchan on attitude towards women

Vivel hits the right note in its new digital campaign with ventriloquist Amitabh Bachchan addressing the attitude and behaviour towards women.

From IKEA to H&M, a new array of international brands is investing crores in the Indian market

With relaxations by the Indian government in foreign direct investment — 51% for multi-brand and 100% for single-brand — the retail arena couldn’t be more enticing

International brands entering India opt for both online and physical stores in ‘omni’ strategy

Last month, after selling exclusively on Myntra, Dutch apparel brand Scotch & Soda struck a deal with Reliance Brands to open stores in India. It is not alone. Other brands like Dorothy Perkins, TopShop, etc, also tested the

Swachh Bharat 2.0: Will Kangana Ranaut ad kick-start Narendra Modi’s pet scheme

The campaign featuring Kangana Ranaut takes cue from the proverb, ‘Cleanliness is next to godliness’

India looks beyond cricket, Olympics viewership a game changer

After a dismal performance at Olympics, India has finally managed to win hearts and medals as women athletes — Dipa Karmakar, Sakshi Malik and PV Sindhu — created history at Rio.

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Broadcasters and the big data bonanza

Seen as one of the most important sources of gaining validated, instant and relevant feedback, broadcasters, agencies and brands are keenly leveraging big data to derive actionable insights

Netflix, Amazon war set to break out in India; here’s why

The recent Twitter spat between Hotstar and Netflix (on an allegedly copied creative idea for an ad) is enough to understand how hot the OTT (over the top) space in India is, currently. As if numerous Indian networks’ OTT

Titan Skinn ad stands out in a market obsessed with deos

Through its new campaign, Titan’s perfume range manages to stand out in a market obsessed with deodorants

How to become best; Bisleri chairman Ramesh Chauhan explains

Bisleri International’s chairman and MD Ramesh Chauhan believes that one has to do a good job — better than others — and one will automatically rise and become the best.

Rajnikanth’s Kabali set to achieve several firsts

Kabali’s trailer has been watched by over 25 million viewers already

From Raymond, Mondelez, Reebok to Tanishq, cos jump on occasion-led ad bandwagon

As consumers look for excuses to celebrate traditional as well as unconventional days, numerous brands are making merry by creating and investing in occasion-led advertising

From Raymond, Mondelez, Reebok to Tanishq, cos jump on occasion-led ad bandwagon

How Mindshare built itself a niche in media agency space

Being one of the top agencies within the GroupM family isn’t an easy task when you face competition within and outside of home. Mindshare, however, has formed a niche for itself in the media agency space by building differe

Intel PC ad: Ek Kadam Unnati ki Aur; a hackneyed idea

The ad film is a true story about how Intel-powered devices have enabled textile designers in Chanderi, Ashoknagar, Madhya Pradesh to modernise the dying craft of Chanderi saree-making.

India vs Bharat: National TV networks’ regional power play

The early ‘90s saw the emergence of Sun TV (Tamil), Raj Television (Telugu) and Asianet (Malayalam) which saw the rise of private television channels in South India. Similarly, throughout the ‘90s, along with a number of

OLX shows how to fund dream purchases; does it pass muster? Find out here

The four ad film creatives, one each in Hindi, Marathi, Kannada and Telugu, take forward the Bech de proposition for OLX. The common thread in all the ads is a situation where a young lad (cast as a ‘son’ in three of the

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What sets TataCLiQ apart?

In a category cluttered with homogeneous products and discount-led advertising, the recent e-tail venture from the Tata Group plans on differentiating itself using a camel as its visual mnemonic

What sets TataCLiQ apart?

Our Take: Disruptive enough?

HE deodorant’s digital film takes a stand against objectifying women in commercials —something the deo category is accustomed to. But the attempt may just be too contrived

Our Take: Disruptive enough?

Face off: Over 50% of our bookings are through mobile, says Dhruv Shringi, co-founder & CEO, Yatra.com

New demographics of people are looking at various reasons for travel and thus the likes of yoga tourism, religious tourism, wildlife tourism, reunion tourism, sports tourism etc are on the rise

Face off: Over 50% of our bookings are through mobile, says Dhruv Shringi, co-founder & CEO, Yatra.com

Bottle Up!

It is that time of the year that spells more advertising from cooling powders, air conditioners, refrigerators and of course, cold drinks. Summer, the three-month long season in the tropical sub-continent of India, is notorio

As summer peaks, cold drink war intensifies

It is that time of the year that spells more advertising from cooling powders, air conditioners, refrigerators and, of course, cold drinks. And, as every summer, this year, too, beverage giants in the country are competing fo

Sony Pictures hikes ad rates for last 4 IPL 2016 matches to Rs 25 lakh for 10 secs

Going into the last stage of the Indian Premier League’s ninth season, the buzz around the T20 tournament has only amplified. Taking this into account, Sony Pictures Networks India (SPN) has hiked its ad rates. Now, a 10-se

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Tata Sky’s ‘Pyaar Jingalala’ ad: Simplicity of the message conveyed strikes a chord amongst viewers

By depicting a slice of life, Tata Sky’s ads have made the brand stand out in the DTH category. This has not only helped in creating a connect but also generating brand recall among consumers

Reliance Jio Infocomm Lyf, Vivo, Gionee, Micromax others piggyback on MS Dhoni, Virat Kohli power in IPL 2016

IPL 2016: Having launched this January, the latest entrant in the smartphone category, Reliance Jio Infocomm powered LYF smartphones (offering includes Lyf Water 5, Lyf Wind 6, Lyf Flame 1, Lyf Water 2, Lyf Water 1, Lyf Earth

Reliance Jio’s Lyf, HTC, other smartphones piggyback IPL season 9

A number of handset companies are going all out to leverage the tournament by launching maiden or new campaigns, apart from sponsorships

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Maggi Hot & Sweet ad: Blast from the past

Maggi Hot & Sweet’s latest TVC, with its strong cast and witty script, is in line with the brand’s core positioning and evokes nostalgia

Maggi Hot & Sweet ad: Blast from the past
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