Consumers today use a mix of online and offline research while booking their sojourns, thereby forcing travel companies to innovate…
Once the sole television channel, Doordarshan (DD) has lost its charm. Industry believes good quality content and effective marketing could…
From online travel currency to unique experiences, customers have options galore.
The overuse of Madhuri Dixit Nene as a supermom by multiple brands in recent times is definitely no differentiator in…
There is a lot of social and political pressure on Facebook and Google to be transparent with their customers. And…
Digital platforms, which managed to win an estimated 15.5% share of total ad spends in 2017, up from 13.1% in…
For an automobile shopper, almost 89% of decision-making is impacted by online research and digital media today. How are brands…
The ongoing Auto Expo in Mumbai has seen numerous launches by automobile companies.
Nestlé’s management team was in Mumbai and they met me asking about the plans we had discussed when I was…
The recent decision of the government — that of approving 100% FDI in single-brand retail through the automatic route —…
Policybazaar’s latest ad highlights how access to health insurance can help people avoid taking extreme measures, but leaves the viewer…
The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do…
Clearly, with the growth of internet penetration in a country that skipped the desktop revolution and went straight to mobile,…
Year after year, Imperial Blue’s advertising has managed to entertain its patrons with tongue-in- cheek humour and its signature two-line…
Club Mahindra tries to sell the idea of spending holidays with one’s extended family and build memories, but fails miserably
Today, customers don’t distinguish between channels — they demand the same experience across all touchpoints. And clearly, offline retail brands…
“Today millennials are always connected; if not shopping online, they do their research online before heading to a store,” says…
BrandWagon handpicks some of the big-bang developments that made headlines this year
