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Meghna Sharma

Articles By Meghna Sharma

231 Articles

‘We want 50% stores in tier I and the other half, in tier II’: Janne Einola, CEO & Country Head, H&M India

Swedish fashion retailer H&M might be facing inventory issues in the US currently, but in India, the brand seems to be doing fine.

fashion retailer H&M, H&M

Facebook, and the big privacy breach. Again.

When news of the Facebook-Cambridge Analytica data leak broke, users of the platform knew they had been ‘sold’ as a product. Brands knew they could be caught in the cross fire.

Facebook, Cambridge Analytica

Strapping it on for #FitnessGoals

India, which has traditionally been more enthusiastic about food than fitness, is slowly but increasingly adopting wearable fitness bands to stay in shape. What is the potential for this market?

population, fitness

Fitness-conscious Indians drive wearables’ growth

Global smartwatch market will more than double by 2021. India is a serious contender in the game.

Fitbit Versa, Fitbit, urban india, International Data Corporation

The supremacy of the desi ink

While one or two English dailies have always figured in the top 10 list, the recent findings affirm once again that regional dailies continue to rule the roost.

english daily, regional daily, digital news, online news

Say ‘yes’ to travel

The film, #SayYesToTheWorld, starts with two empty airplane seats placed in front of a vintage-looking building with a super — ‘Why do you love the world?’

travel, Lufthansa, Lufthansa new campaign, campaign verdict, Lufthansa ad

I am inspired by David Droga: Chraneeta Mann, Co-founder, The Mob

Jaane Bhi Do Yaaro since it is eminently watchable, always., she says.

Chraneeta Mann, The Mob

‘Technology helps create a dialogue’: Steve Harding, Global CEO, Geometry Global

It was in 2015 that the Geometry Encompass India network was created, a move which helped Encompass, founded by Roshan Abbas and Sukrit Singh in 1998, become a full-service activation agency in India.

Steve Harding, Geometry Global

All that glitters…

Tanishq’s new ad portrays a small but steadily growing trend of successful women drastically changing their life’s path. However, it fails to make a real connect this time around.

college ad, film, Tanishq

‘CMOs have a tough job today’

I would say that digital is changing the pathway to the customer and it is reducing the friction for the customer. And in certain cases, it is even creating new business models.

Julio Hernandez, CMO, brandwagon, KPMG

Leaving on a jet plane

Consumers today use a mix of online and offline research while booking their sojourns, thereby forcing travel companies to innovate if they are to stay ahead of the curve.

travel, indian travel market, travel market in india, india

Doordarshan: A struggle for relevance

Once the sole television channel, Doordarshan (DD) has lost its charm. Industry believes good quality content and effective marketing could be the growth drivers.

doordarshan, doordarshan tv

Customisation name of game in travel industry

From online travel currency to unique experiences, customers have options galore.

travel industry, travel sector, economy, make my trip

The attack of the know-it-all mother

The overuse of Madhuri Dixit Nene as a supermom by multiple brands in recent times is definitely no differentiator in Mortein Insta’s new ad

‘Consumers, not companies, drive brand value’

There is a lot of social and political pressure on Facebook and Google to be transparent with their customers. And there is a lot of pressure on companies as well, looking at the social climate, to do the best things for huma

Alan Wexler, Sapient, Chip Register, CPG companies, Facebook, google, artificial intelligence, digital transformation, Publicis Spine

Adex Report: Digital platforms corner expanding share of advertising spending

Digital platforms, which managed to win an estimated 15.5% share of total ad spends in 2017, up from 13.1% in 2016, are tipped to grow their share to nearly 18% in 2018, according to GroupM’s annual advertising expenditure

Adex Report, Digital platforms, advertising spending, advertisements

Vrooming ahead in the digital lane

For an automobile shopper, almost 89% of decision-making is impacted by online research and digital media today. How are brands re-working their strategies to catch up?

digital lane. digital world, automobile industry, automobile sector

Car makers take the digital highway

The ongoing Auto Expo in Mumbai has seen numerous launches by automobile companies.

carmakers, autompbile sector, automobile industry, economy, india

‘Advertising today is full of empty words’: KV Sridhar, Founder & CCO, Hyper Collective

Nestlé’s management team was in Mumbai and they met me asking about the plans we had discussed when I was in a bigger agency. Of course, in a big agency it takes time to reach the end result. However, we launched Nestlé L

Hyper Collective, Advertising, KV Sridhar, Hyper Collective, strategy, communication, content, design, technology, data, marketing veterans, startup owners

Creating a shopper’s paradise

The recent decision of the government — that of approving 100% FDI in single-brand retail through the automatic route — has left the Indian retail industry with a positive outlook. But what concrete difference will it mak

shopper’s paradise, FDI, CAGR, India, government, Indian shopper aspirational, international brands 

And now, Policybazaar goes the preachy way

Policybazaar’s latest ad highlights how access to health insurance can help people avoid taking extreme measures, but leaves the viewer indifferent

policy bazar new advertisement, policy bazar advertisement, target audience of policy  bazaar advertisement

Fifty shades of mobile advertising

The mobile ad ecosystem is undergoing a huge metamorphosis, with the rise of newer ad formats every day. But do marketers fully understand what mobile can do for them?

mobile advertising, 2017 GroupM TYNY Worldwide report, digital advertising market, digital advertising market in india, India mobile internet users, OTT platforms, Dentsu Webchutney, OTT content consumption, IAMAI

Now brands can go for mobile specific advertisement

Clearly, with the growth of internet penetration in a country that skipped the desktop revolution and went straight to mobile, mobile-specific advertising will be dominating the digital advertising space for years to come.

mobile advertising, mobile advertisement, mobile specific promotions, mcanvas, internet growth, desktop revolution

Imperial Blue will be Imperial Blue

Year after year, Imperial Blue’s advertising has managed to entertain its patrons with tongue-in- cheek humour and its signature two-line ghazal. What sets the brand apart?

Imperial Blue, Ogilvy & Mather, IMFL market, genders, age, geographie, races, Indian Alcohol Consumption Report 2017

Worth a yawn or two

Club Mahindra tries to sell the idea of spending holidays with one’s extended family and build memories, but fails miserably

club mahindra new advertisement, club mahindra advertisement, what is the appeal of club mahindra advertisement

Omni-channel retail’s balancing act

Today, customers don’t distinguish between channels — they demand the same experience across all touchpoints. And clearly, offline retail brands are upping their game when it comes to the digital revolution.

omni channel, retail balancing act, international marketplace fighting, tech enabled economy, brandwagon

Brands need to go both online, offline for retailers

“Today millennials are always connected; if not shopping online, they do their research online before heading to a store,” says Shabori Das, senior research analyst, Euromonitor International

shoppers, retailers, 2018, offline retail, online retail
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