There is a lot of social and political pressure on Facebook and Google to be transparent with their customers. And there is a lot of pressure on companies as well, looking at the social climate, to do the best things for huma
Digital platforms, which managed to win an estimated 15.5% share of total ad spends in 2017, up from 13.1% in 2016, are tipped to grow their share to nearly 18% in 2018, according to GroupM’s annual advertising expenditure
Nestlé’s management team was in Mumbai and they met me asking about the plans we had discussed when I was in a bigger agency. Of course, in a big agency it takes time to reach the end result. However, we launched Nestlé L
The recent decision of the government — that of approving 100% FDI in single-brand retail through the automatic route — has left the Indian retail industry with a positive outlook. But what concrete difference will it mak
Clearly, with the growth of internet penetration in a country that skipped the desktop revolution and went straight to mobile, mobile-specific advertising will be dominating the digital advertising space for years to come.
Today, customers don’t distinguish between channels — they demand the same experience across all touchpoints. And clearly, offline retail brands are upping their game when it comes to the digital revolution.