In a chat with BrandWagon’s Meghna Sharma, Silverstein shares his insights on what brands must do to forge an emotional…
Brands today are revisiting social media, using newer platforms beyond Twitter and Facebook to tell their story. But are their…
Last year, the official broadcaster clocked advertising revenue of about Rs 1,000 crore and hopes to see a 10-15% hike…
Ad rates for IPL (Season 8) commanded Rs 5-5.75 lakh for each 10-second spot
we have a ‘Fight Club’ — our ECDs meet every month so that without discouraging each other, we can help…
The new campaign sees Alia Bhatt reprise her role as the newlywed bride.
They say there are only seven kinds of stories in the world; plots and characters change — but the stories…
With concepts like rural data and multi-screen measurement poised to change the television landscape, here’s a lowdown.
Team BrandWagon reviews some outstanding and some ordinary ads released this festive season:
What we have is incomparable to anything a customer will get elsewhere. For instance, each sale has its own format…
By offering a multitude of experiences and catering to each individual’s demand for flexibility—in timing, type and volume of content…
OLX’s new ad brings out the affordability proposition yet again, this time focusing on the buyer’s point of view
I don’t expect the digitisation deadline to shift but implementation on ground will have its challenges. From the knowledge I…
Packaging needs to move beyond being an afterthought in the marketing mix. Some brands are finally waking up to the…
The contemporary wordmark and new identity for IDFC Bank targets both rural and urban consumers
Norway’s Telenor Group, which recently rebranded Uninor (its subsidiary in India) to Telenor India, plans on riding the value for…
Several new channels have sprung up in the English entertainment genre, and it is not going to be an easy…
Hike’s new campaign ‘Got a Gang?’ targeted at the youth breaks the clutter through a quirky execution. The brand campaign…
