Henna Achhpal

Articles By Henna Achhpal

3 Articles

Is it the age of the unconventional brand endorser?

Brands are no more frowning upon the use of Nawazuddin Siddiqui over, say, a Shah Rukh Khan.

Brand endorsement News

Festive season advertisements: Hit or Miss?

Team BrandWagon reviews some outstanding and some ordinary ads released this festive season:

Festive season advertisements: Hit or Miss?

As niche as it gets

Infotainment channels in the space of food, lifestyle and travel have mushroomed over the years and more are being added to the pie. How sustainable are they?

As niche as it gets