On India’s specific marketing strategy, Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India strategy…
More than 80% of celebrity-led brands in India struggle to survive despite star power. While a few like HRX and…
The GST Council’s shift to a two-slab system may look consumer-friendly with lower rates, but denial of Input Tax Credit…
From burgers and cookies to cold brews and kulfi, brands pitch protein as the magic bullet for satiety, muscle gain…
The brand currently offers four products, LeanUp, GlowUp, RestUp and D-Up, targeting lifestyle concerns such as weight management and sleep.…
Scroll through Instagram and you’ll find influencers stirring collagen powders into smoothies or flaunting gummies promising radiant skin and stronger…
Avimee Herbal, born from a family remedy in Surat, has grown into a Rs 48 crore brand shipping 15,000 units…
The proposed ban on real money gaming under the Online Gaming Bill, 2025, threatens to wipe out a category that…
The Promotion and Regulation of Online Gaming Bill, 2025 has split India’s gaming sector, with esports leaders welcoming recognition while…
From Shein to Patanjali, exaggerated green claims are facing global and Indian regulatory heat, with fines, bans, and consumer backlash…
India’s snack aisle is undergoing a makeover as startups push makhana, millet chips, protein wafers and freeze-dried fruits into mainstream…
From a single outlet in Church Street, Bengaluru, to 57 locations across 10 cities, SOCIAL is carving a space for…
An emerging set of online marketplaces is enabling consumers to acquire non-refundable flights, hotel bookings, and holiday packages from travellers…
Ten steps, one glow. What once seemed excessive is now everyday skincare for a growing tribe of Indian beauty lovers.…
On paper, it’s a clever disruption. While a traditional streaming deal could have netted Khan a one-time upfront payment, reportedly…
After co-founding caffeine-led mCaffeine, Tarun Sharma is repurposing the same backend engine to build Hyphen, a skincare brand that blends…
A massive 8.7-magnitude quake off Russia’s Kamchatka Peninsula has triggered tsunami alerts across the Pacific, disrupting life from Japan to…
A stolen kiss at a Coldplay concert turned into a marketing frenzy. As the Astronomer CEO’s scandal lit up the…
