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    1. Business News
    2. Authors
    3. gopika

    Gopika Nair

    Introduction

    Gopika is a trainee correspondent at BrandWagon Financial Express, making sense of the madness in brands, media, advertising, martech, adtech, and startups. With a postgraduate degree in mass communication from GGSIPU and a bachelor’s in economics from the University of Delhi, she knows how to break down both algorithms and…Read More

    Author's image
    Gopika is a trainee correspondent at BrandWagon Financial Express, making sense of the madness in brands, media, advertising, martech, adtech, and startups. With a postgraduate degree in mass communication from GGSIPU and a bachelor’s in economics from the University of Delhi, she knows how to break down both algorithms and ad spends. When she’s not chasing stories, she is mostly devouring books. Reach her at gopika.nair@financialexpress.com.
    Author's image
    Gopika Nair Social Media Profile
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    By Gopika Nair
    “Cricket will always be a high-interest, high-value property. No large broadcaster will ever say they’re off cricket,” Bhasin said
    Why is JioStar abandoning cricket and doubling down on the South

    Interestingly, the announcement landed barely 48 hours after reports surged online that the company had notified the International Cricket Council…

    By Gopika Nair
    Updated: December 11, 2025 17:03 IST
    Amazon also set an ambitious goal to enable $80 billion in cumulative e-commerce exports from India by 2030, quadruple the current levels of $20 billion.
    Why Amazon’s India bet may create 3.8 million jobs by 2030 — Here’s what you need to know

    Amazon’s announcement landed the same week Microsoft unveiled a $17.5 billion investment in India.

    By Gopika Nair
    December 11, 2025 14:01 IST
    As MSMEs formalise and expand, they will reach out to both banks and NBFCs for credit, thereby creating a broad-based lending opportunity, the report added.
    Why banks and NBFCs are quietly preparing for a wave of MSME borrowing: Ambit Capital lists 3 gamechangers

    As firms scale, they typically turn to banks to fund working capital, machinery and wage bills. In this cycle, Ambit…

    By Gopika Nair
    December 10, 2025 17:24 IST
    “Domestic travel always stays strong, but we aren’t seeing clear evidence that people are replacing an international trip with a domestic one purely because of currency movement,” Agarwal noted.
    Rupee@90: Will it impact your year-end international vacation budget?

    Airlines are watching the rupee’s movement but are unlikely to revise fares aggressively until the trajectory becomes clearer.

    By Gopika Nair
    December 5, 2025 09:20 IST
    Dixit said the new FDTL norms will affect all airlines. “Carriers with lean staffing and heavy night operations will feel the pressure more sharply.”
    IndiGo Chaos: Can crew shortage and 300+ cancellations threaten 40% international growth plans?

    Airports in Delhi, Bengaluru and Mumbai were among the worst hit, with passengers reporting long waits, frequent gate changes and…

    By Gopika Nair
    December 4, 2025 17:23 IST
    Uninstalling the app was instant and without any additional prompts, which made the exit process straightforward.
    I tried the Sanchar Saathi app and here’s my experience

    The download was quick, and the app opened with a language-selection screen offering 23 Indian languages like English, Hindi, Urdu,…

    By Gopika Nair
    December 4, 2025 17:18 IST
    Smaller destinations often lack late-night flights, large-scale logistics staff, or backup vendors.
    Why India’s wedding boom is moving beyond metros: 4 surprising new trends you can’t miss

    The most sought-after metro properties are now booked a full year to a year and a half in advance, with…

    By Gopika Nair
    December 2, 2025 12:01 IST
    HUL’s oral care business also declined during the quarter, highlighting broader pressure in the segment, although Dabur stood out with double-digit growth.
    Why India’s FMCG giants are growing revenue but losing customers

    India’s consumer staples companies grew revenues this quarter not because people bought more, but because prices kept going up, even…

    By Gopika Nair
    November 28, 2025 11:03 IST
    For AI companies on the ground, DPDP is already influencing operational strategy.
    DPDP draws the consent line for AI, but industry still sees grey zones

    Industry experts broadly agree that DPDP introduces long-awaited structure, but its silence on several AI-specific realities remains a concern.

    By Gopika Nair
    Updated: November 28, 2025 15:26 IST
    Kumar’s vision is simple: “Think student, think Timbuckdo.” But the ambition is harder.
    Timbuckdo wants to be India’s student gig engine: Revenues rising, but path is risky

    Timbuckdo’s origin story is rooted in a social truth: students today want autonomy, money, and mobility far earlier than stepping…

    By Gopika Nair
    November 28, 2025 08:00 IST
    While the stated objective of the new code is ‘ease of doing business’, its real test will lie in implementation.
    ‘Overtime may now attract 2X pay,’ says Deloitte; companies may restructure salaries

    However, experts suggest that there are a few negative attributions that might come with this, one of them being companies…

    By Gopika Nair
    November 26, 2025 16:03 IST
    How many times has it happened to you that you are ordering food from an app, and while checking out, you notice a subscription automatically added to your cart?
    Flipkart, Ajio, Meesho and Zomato file compliance with dark pattern norms: Here’s what it means for shoppers

    The Union Ministry of Consumer Affairs said 26 leading e-commerce and quick commerce platforms, including Flipkart, Meesho, Reliance Digital, JioMart,…

    By Gopika Nair
    Updated: November 21, 2025 17:07 IST
    Government launches free national AI learning course: Check key details and step-by-step guide to register
    AI chatbots fail to spot fake images, raising new concerns over misinformation: Report

    Researchers warn that as users increasingly depend on AI chatbots instead of traditional search engines for verification, the risk of…

    By Gopika Nair
    November 21, 2025 13:10 IST
    Between FY19 and FY23, alcobev companies faced intense cost inflation, squeezing margins across the board.
    The premium playbook: How Indian alcohol giants are engineering a profit boom

    Premium IMFL already accounts for 40–45% of the category’s value, while premium beer contributes 20–25%. For an industry that sells…

    By Gopika Nair
    Updated: November 20, 2025 09:39 IST
    Reckitt’s brands Harpic, Dettol and Lizol dominated the top 10 list, while HUL’s Surf Excel and Close-Up were among the few non-Reckitt names that broke through.
    Toilet soaps dominate Indian TV advertising in 2025

    Meanwhile, toilet soaps held on to their title as the most advertised category with a 6% share of ad volumes.

    By Gopika Nair
    November 5, 2025 15:22 IST
    Its operations have expanded to 11 Indian states and a handful of export destinations, including the US, Australia, Dubai, and New Zealand.
    Techie leaves Bengaluru for Bihar and builds a Rs 2.5 cr food brand

    A Patna-based food processing startup that is trying to industrialise one of Bihar’s most traditional crops: makhana, or fox nuts.

    By Gopika Nair
    Updated: November 14, 2025 07:05 IST
    Uppercase has received a Red Dot design award and participated in Paris Fashion Week, according to the company.
    ‘We started when the world shut down,’ how an executive turned entrepreneur to disrupt baggage monopoly

    The company’s products are made entirely in India, from recycled plastics to the final assembly. “Not a single screw is…

    By Gopika Nair
    Updated: October 27, 2025 16:37 IST
    HR tech (34), local services (33), and fashion tech (27) were close behind, while online grocery and healthcare booking platforms each saw 25 companies wind up operations.
    Fewer startups shut down in 2025 as India’s ecosystem finds stability

    Cumulatively, 53,875 Indian tech startups have folded over time, but analysts say the steep decline in annual closures reflects a…

    By Gopika Nair
    Updated: November 17, 2025 16:28 IST
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