The company’s products are made entirely in India, from recycled plastics to the final assembly. “Not a single screw is…
India saw the shutdown of 11,223 start-ups in 2025 YTD (year-to-date), as per Tracxn data shared with financialexpress.com. It’s just…
The brand aims to capture 20% of India’s single malt whisky market within two years and sell 10,000 cases in…
CGI-generated avatars were predicted to redefine brand collaborations, sleek, tireless, and controversy-free. Yet two years on, the hype has not…
Scratch cards, leaderboards, spin the wheel offers, AR try-ons, and trivia contests are how brands plan to pull you in.…
However, the total raised is down 23% from the $10.1 billion raised during the same nine months in 2024 and…
Venture funding for digital lending startups in India has fallen by 21.23% this year, with a funding of $324.8 million…
For shoppers, it means screens, and especially Instagram feeds, will become increasingly filled with advertisements.
From Instagram ads for “detox teas” to bottles of probiotics in supermarket refrigerators, gut health has emerged as one of…
London-based consumer technology company Nothing has raised USD 200 million in a Series C funding round, valuing the startup at…
On India’s specific marketing strategy, Nidhi Rastogi explained that the focus is on localisation without losing global identity. “Uniqlo’s India…
More than 80% of celebrity-led brands in India struggle to survive despite star power. While a few like HRX and…
The GST Council’s shift to a two-slab system may look consumer-friendly with lower rates, but denial of Input Tax Credit…
From burgers and cookies to cold brews and kulfi, brands pitch protein as the magic bullet for satiety, muscle gain…
The brand currently offers four products, LeanUp, GlowUp, RestUp and D-Up, targeting lifestyle concerns such as weight management and sleep.…
Scroll through Instagram and you’ll find influencers stirring collagen powders into smoothies or flaunting gummies promising radiant skin and stronger…
Avimee Herbal, born from a family remedy in Surat, has grown into a Rs 48 crore brand shipping 15,000 units…
The proposed ban on real money gaming under the Online Gaming Bill, 2025, threatens to wipe out a category that…
