Google is building a better bridge between brands, consumers
Food inflation has always been a reality for our business and has almost always been high in a country like…
‘Disconnecting in a hyper-connected world’
While my work often requires me to embrace technology and it is highly reliant on my portable devices, especially the…
Launches 2 water purifiers under sub-brand Native
How agencies can harness technology for better outcomes
How CRED hopes to own the vehicle management space
After hours: Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki India
Taking on various job responsibilities outside my comfort zone has helped me develop fresh insights and perspectives about customers and…
In-film placements can be powerful for brands if done right
GAIL’s 7-year-long campaign aims to clear the air on pollution
India holds immense importance as a market for Microsoft, and we are committed to supporting its digital acceleration journey.
ASCI’s norms for health influencers will upend Rs 500 crore ad category.
The only challenge is that being in technology, we are constantly racing against time to innovate products that are more…
Archies has undertaken a series of moves to connect with the youth.
The tasks Generative AI is making simpler for ad executives
What is the recipe for the perfect occasion advertisement?
The changes in branding collateral have evoked mixed reactions from brand experts; while some appreciate the overall look and feel,…
‘Our ambition is to build a $1-bn-plus house of brands’
