India has, by and large, been a tea-drinking nation but the coffee-drinking culture is on the rise. The coffee market…

Apple’s slick marketing has not just generated fandom for the iPhone but also doubled its market share in the last…

The fast food company is also adding muscle to its app ecosystem, while expanding its current footprint of 444 stores.…

Reliance Consumer Products (RCPL) recently acquired a majority stake in a joint venture with Naturedge Beverages, which produces the Shunya…

As it basks in its early momentum — albeit with ministerial endorsements — a bigger question looms: Can Arattai sustain…

For the Rs 2,344 crore Indian influencer marketing industry (EY, 2024), this could likely change the way creators approach content…

The upcoming ICC women’s cricket World Cup looks set to score big on viewership and advertising

Reliance will need more than aggressive pricing to topple the apple cart in the bottled water industry

Younger consumers don’t see furniture as utility but as lifestyle, observes Puneet Pandey, strategy head and managing partner, OPEN Strategy…

Each brand addresses certain gaps in India’s growing $21-billion beauty and personal care (BPC) market. “Our existing Mamaearth consumers may…

According to a report by Boston Consulting Group, 2-2.5 million content creators are influencing over $350-400 billion in consumer spending…

Advertisers are leveraging connected TV this festive season, upping investments by over 30%

The idea is to invest its ad monies in a way that it reaches the maximum number of people at…

Gate One will compete with large global consultancies such as KPMG, EY, Deloitte and Accenture. The agency’s specialisation lies in…

And if you are a brand that has vacated its space for eight long years you have a lot of…

The ban on real money gaming brands will disrupt the ad business, while also making way for new advertisers