With sharp user momentum, wooing advertisers will be a litmus test for Snapchat’s strategy
Advertiser interest for WPL 2026 is at its strongest after the ICC World Cup win even as broadcasters deal with…
JioStar’s U-turn has forced the ICC to initiate a new bidding process for the 2026-2029 media rights at approximately $2.4…
Wagh Bakri has an annual turnover of over `2,000 crore with an estimated 9% market share. It is the third-largest…
Pocket FM, which offers only audio content, has built a catalogue of more than 100,000 stories. Sagar said the company…
With the Omnicom-IPG deal marking an end to marquee creative brands, India’s advertising industry is grappling with new uncertainties
So what does the Zoomer generation, as they are also known, really want? Here’s the non-negotiable: authenticity. So performative campaigns…
So what makes a Myntra or a Nykaa spend big bucks — an event of that scale is estimated to…
Asian Paints is India’s largest player in the paint category though its market share dropped from 59% to 52% in…
Measuring the value of media investments can feel daunting. But it doesn’t have to…
The new Tata Sierra’s formula includes less nostalgia and more character
“Indian brands like HDFC, Infosys and Airtel have also been featured in the global 100 brand ranking that we released…
It was also a good year for travel and hospitality brands with Taj recording a 55% rise in brand value,…
Fashion and lifestyle are a major focus for the brand, with over 90% of its business coming from these segments,…
Over three decades after its debut, Tata Motors unveiled the reimagined Sierra SUV ahead of its official launch and pricing…
Social media criticism has been relentless since the ad’s release a week ago, with savage comments like “the best ad…
With enhanced cost and time efficiencies, the latest Mahabharat series opens up new possibilities in the entertainment business
Naturally, the news has sent shockwaves across the industry. After all, this is an agency that redefined advertising in the…
