Meta and the Retailers Association of India (RAI) recently released a whitepaper outlining how AI, creators, short-form video and messaging…
With age-based restrictions on social media, advertisers will likely see an initial disruption, particularly in categories such as beauty, fast…
Across dining, travel and entertainment, solo consumption is no longer an oddity but a lifestyle signal.
Quick commerce set to be fastest growing channel, to reach Rs 6,000 crore
Content-driven ads will account for 70% of the market this year
The Nike-Nykaa arrangement is a reminder for global brands that India needs its own playbook Premium Story
The change comes at a time when Nike is struggling to cope with declining market share and operational and supply-side…
Martin Sorrell, founder and executive chairman of S4 Capital, talks to Christina Moniz about the need for agencies to re-examine…
U-turn triggers upturn in ad rates. For advertisers and broadcaster JioStar, the India–Pakistan showdown is less a cricket match and…
How Bajaj Chetak’s spin on its legacy has enabled its comeback in the EV two-wheeler market Premium Story
Last month, Bajaj Chetak, best known in the 1980s and 1990s as the iconic two-wheeler brand for middle-class families, launched…
Aditya Kanthy, who was appointed president & MD of Omnicom Advertising India, talks to Christina Moniz about the restructuring of…
Digital commands over half of the industry’s ad spending; will account for 70% by 2027.
Earlier this month, home services app Snabbit’s outdoor campaign across major cities like Mumbai, Bengaluru and Delhi NCR got netizens…
Rising disposable incomes, young consumers and corporate sponsorships have transformed live music into a Rs 20,800 crore opportunity.
This month, the UK government introduced laws to completely ban advertising of foods high in fat, salt and sugar (HFSS)…
The 40-year-old soap bar, in its signature orange hue, has come a long way since its test launch in 1985…
Acing the D2C playbook: Will these brands shake up 2026? Premium Story
The brands below have been shortlisted not from the viewpoint of funding, public listing or revenue growth but for their…
Dealing with an X-rated scandal Premium Story
Given the graphic nature of the recent abuse, should advertisers hold back till the platform fixes the niggling content moderation…
Experts laud the fact that advertiser interest hasn’t been impacted by the fact that the ICC men’s T20 World Cup…
