Banks are often seen as cold, impersonal beings. Union Bank on the other hand projects itself an enabler of human…
Poor performance of Congress party in four of states where Assembly polls were held recently.
The agency does not see Abby awards as the gold standard and will not participate in it
Direct-to-home companies focus on exclusive content as they look to open up new revenue streams
The digital medium is destiny’s child. A set of unique circumstances have made it the marketer?s priority and the big…
For a brand making a debut, it would have paid to have a truly passionate entry. But Galaxy chooses to…
Philips gets cool and produces branded music video to push its LED range
The new IDBI Bank ad works because it takes you through the lanes of childhood again
Omnicom Media Group bets on big ideas and larger play in digital, mobile and content in India
FACE OFF: Annurag Batra, chairman and editor-in-chief, exchange4media
Face off: Ashvini Yardi, co-founder, Grazing Goat Pictures
Across 24 years, Tendulkar is estimated to have endorsed over 50 brands including Coca-Cola, Pepsi.
Parle Agro is back in the carbonated soft drinks segment with its new drink Caf? Cuba
Two of the biggest advertising mediums?print and television?are caught in a quagmire of issues ranging from a slowing ad market…
Rajesh Kamat is the chief executive officer of CA Media, India.
A middle-aged couple is getting ready for their night out. The wife asks if her husband has told her father…
Several media companies have downsized their operations in the wake of weak advertiser sentiment and tough competition from digital media.
Omnicom and Publicis Groupe have teamed up to oust WPP from its numero uno position as the largest marketing communications…
