The study spells out IPG?s views on how best to meet new challenges, especially in the area of digital media.
Media and entertainment industry eyes liberal FDI norms, fewer restrictions from Narendra Modi…
Business of sports: Abhishek Bachchan, Anand Mahindra, Ronnie Screwvala, Uday Kotak at play.
An amazing cocktail of sports enthusiasts, broadcast networks, corporate groups and Bollywood celebrities are ushering in an alternate sports revolution…
As advertising gets more complex with the changing times, the Advertising Standards Council of India (ASCI) is working out new…
Until recently Vikram Malhotra was the chief operating officer of Viacom18 Motion Pictures, one of India?s leading movie studios.
A quick analysis of the data reveals the IPL viewership is down over 10% over last year.
The seventh edition of the Indian Premier League (IPL) tournament which started off on a tepid note on April 15
The world’s largest online retailer Amazon is set to break its first ever TV campaign in India. And it has…
A multimedia offensive is now a tactical weapon for political parties in the run-up to the general election as combative…
MRUC and RSCI may bring in external audit company to validate IRS findings
India is in the throes of social and political change and advertising is reflecting those momentous changes. The big themes…
Religion is at the heart of Indian life, and marketers have capitalised on this to create winning campaigns
GroupM predicts 11.6% growth in ad spends in 2014
The fair sex is having its fair share of memorable moments in the Indian film and television industry, manning several…
A mechanical engineer and MBA from IIM Ahmedabad, Ashok Venkatramani started his career with Hindustan Unilever where he stayed for…
Lowe is ?Agency of the year? at Effie Awards
A set of contentious guidelines on the television audience measurement system in the country
