A mobile phone is the closest one can get to a consumer. Its power to connect with all other mediums…
It’s a new world of augmented reality, drone delivery, artificial intelligence, wearable technology and 3D printing. Tech innovations are keeping…
With no surprises in channel rankings, broadcasters and advertisers are waiting for individual data to have more clarity on BARC’s…
An adrenaline-pumping television commercial for beverage brand Thums Up sees the popular Bollywood actor Salman Khan being carted…
Jonny Stark is senior vice president, Asia Pacific – head of brand and real time marketing at interactive agency Razorfish.
Rising on Flipkart, Amazon and others, niche online ventures are getting investors to fund their out-of-the-box ideas.
The advertising community’s annual jamboree was a fine balance between the real and the virtual. Industry bigwigs tell Brandwagon what…
Star India, which owns the mobile and internet rights for the popular cricket club property Indian Premier League…
It is sad that even as it completes 10 years of its existence, Goafest continues to be marred by petty…
for any brand, today, the power of social media is in the fact that i can get my customers to…
Television home shopping is witnessing a resurgence with new channels coming in. Even e-tailers have jumped into the fray while…
Earlier, there was conjecture that marquee cricket property World Cup 2015 could well cannibalise ad revenues for the IPL but,…
The Vodafone ad tells the story of technology and, in the process, touches hearts
Broadcaster Star India — which airs the World Cup cricket tournament in India in six regional languages…
From helping people find a plumber to getting them to chat with their favourite celebrity, from offering safety products to…
“In the next five years, we would like to be the number one agency in both billings and creative. Today,…
Several brands have hitched their bandwagon to the government’s Swachh Bharat Abhiyan programme. While brands in the health and hygiene…
Expectations soar for media and entertainment industry as Budget day approaches
