Brands have realised the significance of social media and its peculiar demands. Utilising the social channels’ storytelling abilities, they are creating an image of a more personal and reachable entity
"Certain companies in the Silicon Valley have taken to offering unlimited maternity and paternity leave. But they find that no one avails it, because if you are not in office for three months, the guy in the next cubicle is g
Native advertising is the new way of engaging with consumers on the web. While brands get to break the clutter by being contextual and not just disruptive, online publishers benefit as such content can be converted into a via
With the new leadership team stepping up the gas on integrated communications, Leo Burnett hopes to become one of the top five creative agencies in the world in two years’ time. Can it realise that dream?
A mobile phone is the closest one can get to a consumer. Its power to connect with all other mediums of advertising is another big plus. No wonder brands are scrambling to get their mobile-first strategy in place to net the e
It’s a new world of augmented reality, drone delivery, artificial intelligence, wearable technology and 3D printing. Tech innovations are keeping the marketing medium in a state of perpetual beta. Can brands play catch-up?
The advertising community’s annual jamboree was a fine balance between the real and the virtual. Industry bigwigs tell Brandwagon what caught their attention at Goafest 2015, the sore points and how the festival can be made