Anushree Chandran

Articles By Anushree Chandran

51 Articles

Face off: I am not in favour of autoplay ads, says Meera Chopra

Getting people to pay for quality content rather than downloading a pirated version is the big challenge. Recharge value is obviously one of the biggest constraints”

Face off: I am not in favour of autoplay ads, says Meera Chopra

How brands are using social media’s storytelling abilities

Brands have realised the significance of social media and its peculiar demands. Utilising the social channels’ storytelling abilities, they are creating an image of a more personal and reachable entity

social media News

Face off: Print needs fixing, just like TV, says MG Parameswaran

"Certain companies in the Silicon Valley have taken to offering unlimited maternity and paternity leave. But they find that no one avails it, because if you are not in office for three months, the guy in the next cubicle is g

Industry News

Mobile video entertainment: The digital wheel of fortune

The mobile video entertainment space is seeing production firms, broadcasters, telecom operators and video-on-demand players rolling out varied content to catch the attention of digital audiences

Mobile video entertainment: The digital wheel of fortune

‘Out-of-home is now at the centre of advertising’

Face off with Mauricio Sabogal, CEO, Kinetic Worldwide & Amit Sarkar, COO, Kinetic India

Mauricio Sabogal, Kinetic Worldwide, Amit Sarkar, Kinetic India News

How crowdsourcing is making consumers part of brand story

Crowdsourcing, coupled with the magic of social media, has emerged as the perfect way to make consumers part of the brand story and earn their loyalty.

ranbir kapoor pepsi ad News

Why Flipkart’s posterboy needed a refreshed brand identity now, answers Shoumyan Biswas

In June, India’s e-commerce posterboy Flipkart embarked on a fresh look with a new logo and a mobile app for sellers.

flipkart News

Native advertising yet to catch up in India

Native advertising is the new way of engaging with consumers on the web. While brands get to break the clutter by being contextual and not just disruptive, online publishers benefit as such content can be converted into a via

Industry News

Up my street

At the cusp of advertising and technology has risen a new set of ad agencies that aim to deliver creative solutions taking tips from the digital world

Up my street

Viacom18 to launch Colors Infinity

Television broadcaster Viacom18 said on Wednesday it will launch two English language general entertainment channels — Colors Infinity in standard definition and Colors Infinity in high definition.

Viacom18 to launch Colors Infinity

Face Off: We are developing a crowd sourcing model for scripts, says Shubhodip Pal

We are looking at doing around 8-10 films a year. Add to that 2-3 collaborations. We are among the top five studios currently. We aspire to be number one in the next few years.”

Face Off: We are developing a crowd sourcing model for scripts, says Shubhodip Pal

Star India to broadcast Pro Kabaddi League on 8 channels

Star India will broadcast the second season of the Pro Kabaddi League (PKL) in five languages and across eight channels on its network.

Pro-Kabbadi News

Face Off: Brands need to step outside their comfort zone, says Guy Abrahams

Why target young trendy women for a coffee machine when you can look at the actual behaviour of new coffee machine buyers...

Face Off: Brands need to step outside their comfort zone, says Guy Abrahams

Born Again: Leo Burnett

With the new leadership team stepping up the gas on integrated communications, Leo Burnett hopes to become one of the top five creative agencies in the world in two years’ time. Can it realise that dream?

Born Again: Leo Burnett

Maggi noddles row: Chasing the celebrity

THE celebrity endorsement market in India is estimated to be over R3000 crore annually.

Maggi noddles row: Chasing the celebrity

After the ban, what can help Maggi regain its brand value

Regaining customer confidence isn’t easy once consumers have a negative perception of a brand. Crisis management requires more than a hurriedly called press conference

Maggi noodles News

When challenger brands get disruptive, life gets interesting: Alan Moseley

180 Amsterdam, the Netherlands based creative agency which came under the Omnicom fold almost ten years back, stands out for its unusual style...

When challenger brands get disruptive, life gets interesting: Alan Moseley

2-minute noodles stares at long recovery

Nestle has its task cut out as brand value unlikely to be restored in an instant: Experts

2-minute noodles stares at long recovery

Hands on

A mobile phone is the closest one can get to a consumer. Its power to connect with all other mediums of advertising is another big plus. No wonder brands are scrambling to get their mobile-first strategy in place to net the e

Hands on

Racing towards a wearable future

It’s a new world of augmented reality, drone delivery, artificial intelligence, wearable technology and 3D printing. Tech innovations are keeping the marketing medium in a state of perpetual beta. Can brands play catch-up?

Racing towards a wearable future

All BARC, no bite

With no surprises in channel rankings, broadcasters and advertisers are waiting for individual data to have more clarity on BARC’s television viewership ratings

All BARC, no bite

Hit and run case verdict set to hit Brand Salman

An adrenaline-pumping television commercial for beverage brand Thums Up sees the popular Bollywood actor Salman Khan being carted...

Salman Khan hit and run case News

Look at China to see the future: Jonny Stark, Razorfish

Jonny Stark is senior vice president, Asia Pacific – head of brand and real time marketing at interactive agency Razorfish.

Look at China to see the future: Jonny Stark, Razorfish

E-commerce: Niche online ventures going where biggies of Amazon, Flipkart can’t

Rising on Flipkart, Amazon and others, niche online ventures are getting investors to fund their out-of-the-box ideas.

Ecommerce boom News

Goafest: Celebrating Creativity

The advertising community’s annual jamboree was a fine balance between the real and the virtual. Industry bigwigs tell Brandwagon what caught their attention at Goafest 2015, the sore points and how the festival can be made

Goafest: Celebrating Creativity

IPL 2015 scores, online and on air

Star India, which owns the mobile and internet rights for the popular cricket club property Indian Premier League...

Indian Premier League, IPL 2015, ipl live score, ipl score, Star India, star india ipl 2015, star india ipl, Hotstar, hotstar app News

Struggle for a win

It is sad that even as it completes 10 years of its existence, Goafest continues to be marred by petty politics and polarization.

Struggle for a win