Getting people to pay for quality content rather than downloading a pirated version is the big challenge. Recharge value is…
Brands have realised the significance of social media and its peculiar demands. Utilising the social channels’ storytelling abilities, they are…
“Certain companies in the Silicon Valley have taken to offering unlimited maternity and paternity leave. But they find that no…
The mobile video entertainment space is seeing production firms, broadcasters, telecom operators and video-on-demand players rolling out varied content to…
Face off with Mauricio Sabogal, CEO, Kinetic Worldwide & Amit Sarkar, COO, Kinetic India
Crowdsourcing, coupled with the magic of social media, has emerged as the perfect way to make consumers part of the…
In June, India’s e-commerce posterboy Flipkart embarked on a fresh look with a new logo and a mobile app for…
Native advertising is the new way of engaging with consumers on the web. While brands get to break the clutter…
At the cusp of advertising and technology has risen a new set of ad agencies that aim to deliver creative…
Television broadcaster Viacom18 said on Wednesday it will launch two English language general entertainment channels — Colors Infinity in standard…
We are looking at doing around 8-10 films a year. Add to that 2-3 collaborations. We are among the top…
Star India will broadcast the second season of the Pro Kabaddi League (PKL) in five languages and across eight channels…
Why target young trendy women for a coffee machine when you can look at the actual behaviour of new coffee…
With the new leadership team stepping up the gas on integrated communications, Leo Burnett hopes to become one of the…
THE celebrity endorsement market in India is estimated to be over R3000 crore annually.
Regaining customer confidence isn’t easy once consumers have a negative perception of a brand. Crisis management requires more than a…
180 Amsterdam, the Netherlands based creative agency which came under the Omnicom fold almost ten years back, stands out for…
Nestle has its task cut out as brand value unlikely to be restored in an instant: Experts
