We are looking at doing around 8-10 films a year. Add to that 2-3 collaborations. We are among the top…
We are looking at doing around 8-10 films a year. Add to that 2-3 collaborations. We are among the top…
Star India will broadcast the second season of the Pro Kabaddi League (PKL) in five languages and across eight channels…
Why target young trendy women for a coffee machine when you can look at the actual behaviour of new coffee…
With the new leadership team stepping up the gas on integrated communications, Leo Burnett hopes to become one of the…
THE celebrity endorsement market in India is estimated to be over R3000 crore annually.
Regaining customer confidence isn’t easy once consumers have a negative perception of a brand. Crisis management requires more than a…
180 Amsterdam, the Netherlands based creative agency which came under the Omnicom fold almost ten years back, stands out for…
Nestle has its task cut out as brand value unlikely to be restored in an instant: Experts
A mobile phone is the closest one can get to a consumer. Its power to connect with all other mediums…
It’s a new world of augmented reality, drone delivery, artificial intelligence, wearable technology and 3D printing. Tech innovations are keeping…
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