From Pan Bahar, Snapdeal-Aamir Khan and Baba Ramdev to Cyrus Mistry, Siddharth Roy-Kapur and Balki, 2016 has been a melting…
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Lava International plans to double its market share to 20% by 2018, from around 10% now.
The new Nerolac Paints ad rides on the SRK charm for its HD paint to win people over
Umang Bedi, who recently completed 100 days at Facebook as MD, India and South Asia, believes the perfect storm is…
Cab aggregators are increasingly using chat bots to engage with users
Samsung is only delivering a basic customer service to salvage its brand experience – perhaps too little too late
The Tata-Mistry tussle raises serious questions about the corporate brand’s genetics and how structural changes can snowball into a controversy…
Actor Konkona Sen Sharma is shown as a hardworking career woman who buys new clothes for her family for a…
Usually, stress is supposed to be an inhibitor, disrupting human performance across various sensory modalities, including attention, learning, memory and…
Mobile video advertising and native ads are becoming key components in a marketer’s arsenal
We have started spending on customised advertising in different regions for better consumer connect by making ads as personal as…
BIG DATA is not that big after all. This may sound strange at a time when more and more companies…
A book presents an alternative approach to understanding the clues that go into making a successful brand
In its maiden commercial in India, Uber takes an emotional route to counter negative perceptions
Can premium service offerings like Amazon Prime, Snapdeal Gold and Flipkart Assured prove to be game changers for Indian e-commerce…
The coming festive season is no longer just about discounts and deals, but also about which player succeeds in roping…
Marketers use ‘big words’ like native advertising, storytelling, content curation, etc to sound like experts but instead, they are complicating…
