Ankita Rai

Putting mobile wallets through convenience test; here’s how

Think ‘mobile wallet’ and you will probably think of recharges, DTH/bill payments or at the fringes of your mind, even e-commerce sites. But paying for a can of yoghurt at a milk-booth near your home with, say, a Paytm? N

Industry News

Mobile wallets bet on offline stores to reach critical mass

Attempt to increase customer uptake and reach critical mass by tying up with brick-and-mortar stores

wallet, mobile wallet, rbi News

How Myntra’s looking to drive profit; CEO Ananth Narayanan explains

Last year, when we went app-only, we reoriented the company to become mobile-first. However, we found that many of our customers own multiple devices, and shop on these devices simultaneously

Industry News

Book Review – Nawabs, Nudes, Noodles: India Through 50 Years of Advertising

Ambi Parameswaran’s book provides a window to changing consumer landscape through iconic ad campaigns released over the past 50 years

Book Review – Nawabs, Nudes, Noodles: India Through 50 Years of Advertising

Gionee eyes the social-savvy millennial in India; check out why

With the launch of a new brand identity, Gionee is looking to make deeper inroads into the entry-level smartphones segment in India

Industry News

E-tailers bet big on ad platforms

With unit economics in the e-commerce space turning into a struggle for profitability, can ad platforms inject the much needed adrenaline shot to e-tail revenues?

E-tailers bet big on ad platforms

Ecommerce in India: Here’s what e-retailers are focussing on to power-up profit

Indian companies following proven global model of revenue generation

ecommerce News

Our Take: Tinder gets a sanskaari makeover

Tinder’s attempt to Indianise and reposition itself as a matchmaking-cum-dating platform is not convincing

Our Take: Tinder gets a sanskaari makeover

Face off: I am a non-traditional chief creative officer says Donald Chesnut, SapientNitro

In his new role as SapientNitro’s global chief creative officer, Donald Chesnut leads a diverse set of creative teams, with a focus on building brands through innovative campaigns, digital experiences and responsive environ

Face off: I am a non-traditional chief creative officer says Donald Chesnut, SapientNitro

All the Single Ladies book review: Wonder women

A book examines how a growing legion of unmarried, independent women in the US are reshaping its social and political landscape

All the Single Ladies book review: Wonder women

How Café Coffee Day is reinventing itself to take on rivals

With initiatives such as home delivery, multiple retail formats and a digital presence, Café Coffee Day is fighting off competition while reinventing itself to stay ahead of the pack

Cafe Coffee Day enterprises, March quarter, profit making companies News

How to not go the Ola way

Ola’s recent commercial for its Rs 6/km offering was withdrawn after a backlash on social media.

How to not go the Ola way

Our take: Back to basics

Amazon India’s new campaign successfully captures local insights to woo the Indian consumer.

Our take: Back to basics

Face off: Holistic measurement will be a reality in a year or two, says Prashant Singh, Nielsen india

Nielsen recently acquired Informate Mobile Intelligence to enhance its measurement portfolio in the mobile space. In conversation with BrandWagon’s Ankita Rai, Prashant Singh of Nielsen talks about the challenges of digital

Face off: Holistic measurement will be a reality in a year or two, says Prashant Singh, Nielsen india

Face off: Discounting is not part of our business model, says Mary Turner

Online fashion retailer KOOVS is in the final stages of yet another fund raising round. It is looking to raise £35 million in a phased manner...

Face off: Discounting is not part of our business model, says Mary Turner

Smarter, Faster Better book review: All in the mind

Rich storytelling combined with neuroscience and behavioural economics shows what makes some people and companies more productive

Smarter, Faster Better book review: All in the mind

Making sense of ad blocking

With ad blocking becoming a strategic obsession, publishers and advertisers are focussed on rescuing online advertising and creating multiple monetisation models

Making sense of ad blocking

Our Take: A youthful makeover

Standard’s new campaign is in line with the brand promise of being built to deliver more.

Our Take: A youthful makeover

Storm The Norm book review: Big business

A great collection of stories about brands that went against the tide and carved a niche for themselves

Storm The Norm book review: Big business

The XX Factor

Using feminism to sell products is more than just a cause marketing strategy. To succeed, it should be real, relatable and move beyond women-centric categories 

The XX Factor

IndiaMart ad: Making an emotional pitch

The new IndiaMART campaign taps into the aspirations of small and medium businesses to position itself as a business enabler

IndiaMart ad: Making an emotional pitch

The art of digital nudging

The Smarter Screen, which describes how digital screens influence our decision-making today, is a must-read

The art of digital nudging

Our communication is becoming global: Tim Mahoney

Chevrolet launched its new brand platform ‘Find New Roads’ in 2013 to align its engineering, design and retail operations behind a single vision.

Our communication is becoming global: Tim Mahoney

Our Take: Many ‘firsts’

The TVC portrays the scenario of a customer at a car service station.

Industry News

I am not a big fan of 4Ps: James M Lattin

The Stanford Ignite programme in Bengaluru on innovation, the first such course offered outside of Stanford University, is currently in its fourth year.

I am not a big fan of 4Ps: James M Lattin

Traditional retail ups its digital quotient

Struggling for relevance in the wake of the e-commerce environment, brick-and-mortar retailers are aggressively turning to digital technology to redefine in-store shopping

Industry News

Making of a smart store

The use of digital technology in stores can change the game for traditional retailers. Here’s how leading brands are redefining shopping as we know it

Making of a smart store
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