While affiliate marketing (coupons, price comparison and cashback sites) is a component that all e-commerce players are trying to drive…
A peek into the life of Shantanu Gangane, Chief Marketing Officer, Viu India.
Indian music label and film production major T-Series is set to become the most-subscribed channel on YouTube.
Can the fast growing fashion category be as lucrative as mobile phones for e-commerce players?
With approximately 11% market share in domestic box office collections, INOX Leisure (INOL) is looking at both organic and inorganic…
Players in category realising that mobile marketing doesn’t just boost brand recall, but impacts sales too.
From donning new identities to launching athleisure and premium offerings, legacy footwear brands are stepping up their game.
OTT is increasingly carving out a bigger slice of the digital advertising pie for itself, with targeted offerings and a…
People subscribe to SVoD not to avoid ads, but because they want a different viewing experience
As the newly appointed MD of Perfetti Van Melle India (PVMI), Rajesh Ramakrishnan is focussed on leveraging its key power…
Flipkart’s 2GUD aims at having a separate platform for value buyers. Its launch as the first choice for quality refurbished…
With value offerings and easy credit schemes, e-commerce players are trying every trick to rope small town customers, who are…
American Express, which is aggressively expanding its merchant coverage and broadening its card reach in India, recently launched a 360-degree…
The video on demand space is likely to see unique ad models emerge as more players put premium content behind…
With heavy competition from Chinese players and established brands like Samsung, can Nokia carve a place for itself once again…
Never before have social channels tightened their privacy policies as much as they are currently doing to combat misinformation.
Customers choose us because we are very aggressive in reducing the end cost to the customer. Our small manufacturer programme…
In the ongoing tussle for viewership, regional markets are the new battlefield for broadcast networks.
