Ankita Rai

Articles By Ankita Rai

169 Articles

Battling for remote control

What the TRAI tariff order means for broadcasters

TRAI, remote control, Times Network, Viacom18, ZEEL, MediaCom, ICRA

Take 5: Meet Prateek N Kumar, CEO & MD, Neoniche

I get inspired by many great leaders, but most of all by Mahatma Gandhi.

Cricket, elections to keep advertisement firms busy in 2019

While general elections, cricket World Cup and IPL are expected to drive advertising expenditure (adex) growth in India in 2019, the year will also see ad spending to cross the $10-billion mark for the first time, say experts

Maruti Suzuki: India’s top car maker looks to shed its value-for-money tag

Armed with young brand ambassadors, newer retail formats and the technological edge, the automobile major hopes to shed its ‘value for money’ image.

Maruti Suzuki Rating, toyota, Ford, Mitsubishi, Nissan Motor Co, electric vehicle technology, Honda Motor Co, Toyota Kirloskar, nexa

We don’t sell products; we offer solutions, says founder chairperson of Biotique

With the organic skincare category slated to touch $315 million by 2022, Bio Veda Action Research, which owns Biotique, is fortifying its presence in the market.

Decoding Nefllix’s theatrical debut: Roma, Ballad of Buster Scruggs, Bird Box to release on big screens

It seems Netflix does not want to be stereotyped as only a ‘made for TV’ content house.

netflix, movies

Electronics: HP; Gearing up for growth

HP India is expanding its addressable market with a focus on gaming and HP World stores

Multiplexes: Binging on advertising

Apart from leveraging blockbusters, cinemas are turning to brand tie-ups and activations to boost revenue this holiday season.

‘Challenge culture helped Dunkin’ follow an asset-light model’

In an interaction, Travis talks about practices that make or break successful companies.

Affiliate marketing finds its sweet spot in niche categories

While affiliate marketing (coupons, price comparison and cashback sites) is a component that all e-commerce players are trying to drive in order to get more acquisitions, search remains the biggest traffic contributor.

ecommerce platforms, FlexiLoans, ShopClues, flip kart, point of sale, HDFC Bank, citi bank asia

Take 5: Shantanu Gangane, Chief Marketing Officer, Viu India

A peek into the life of Shantanu Gangane, Chief Marketing Officer, Viu India.

T-Series is set to become number one channel on YouTube

Indian music label and film production major T-Series is set to become the most-subscribed channel on YouTube.

Flipkart, Amazon get fashion conscious

Can the fast growing fashion category be as lucrative as mobile phones for e-commerce players?

amazon, flipkart, retail sector, retail industry

Advertising, F&B are key growth verticals: Alok Tandon, CEO, INOX Leisure

With approximately 11% market share in domestic box office collections, INOX Leisure (INOL) is looking at both organic and inorganic growth to expand its operations.

FMCG brands banking big on Mobile as advertisement medium

Players in category realising that mobile marketing doesn’t just boost brand recall, but impacts sales too.

Putting their best foot forward

From donning new identities to launching athleisure and premium offerings, legacy footwear brands are stepping up their game.

footwear, brands

Digital Advertising: Brands choose OTT over social media – brand safety, targeted users are key factors here

OTT is increasingly carving out a bigger slice of the digital advertising pie for itself, with targeted offerings and a brand safe environment.

youtube, ott, social media

Subscription video on demand: Continued growth of SVoD is a challenge, says president of Essence, Global Media

People subscribe to SVoD not to avoid ads, but because they want a different viewing experience

TV continues to be our mainstream medium, says MD of Perfetti Van Melle India

As the newly appointed MD of Perfetti Van Melle India (PVMI), Rajesh Ramakrishnan is focussed on leveraging its key power brands to drive growth.

Rajesh Ramakrishnan, Perfetti Van Melle, Perfetti Van Melle india, power brands, power brands growth, confectionery space

More affordable mobiles, laptops? Flipkart, Shopclues refurbished marketplaces to go big this festive season

Flipkart’s 2GUD aims at having a separate platform for value buyers. Its launch as the first choice for quality refurbished goods allows Flipkart to focus on acquiring new customers in a different segment.

Easy EMIs, speedy delivery! Amazon, Flipkart to woo shoppers on Great Indian Festival, Big Billion Day sales

With value offerings and easy credit schemes, e-commerce players are trying every trick to rope small town customers, who are growing 40% y-o-y.

Half our transactions are done online, says CEO of American Express

American Express, which is aggressively expanding its merchant coverage and broadening its card reach in India, recently launched a 360-degree marketing campaign.

Innovative advertising on premium OTT

The video on demand space is likely to see unique ad models emerge as more players put premium content behind paywalls.

Nokia: Playing the value, legacy game

With heavy competition from Chinese players and established brands like Samsung, can Nokia carve a place for itself once again in India?

nokia, technology

Digital media: Social media and fake news

Never before have social channels tightened their privacy policies as much as they are currently doing to combat misinformation.

We don’t track what our competition is doing, says CEO of Grofers

Customers choose us because we are very aggressive in reducing the end cost to the customer. Our small manufacturer programme helps us sell products at cheaper prices, says Grofers’ Albinder Dhindsa.

Grofers, Grofers CEO, Albinder Dhinda, FMCG, 

Zee overtakes Star to become number 1 in regional GEC space

In the ongoing tussle for viewership, regional markets are the new battlefield for broadcast networks.

zee tamil, zee, star, television viewership
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