‘We look to create targeted experiences, not blast ads’
‘On weekends, I cherish spending time with my family, engaging in activities like playing table tennis and going for walks…
NP Singh to step down after 25 years at Sony Pictures Networks.
Singh was elevated to the position of COO in 2004, a year before SET India Network bought SAB TV from…
‘Advertisers need to focus on how instead of where’
The ad rates were around Rs 16.4-17 lakh per 10 seconds when the Chennai Super Kings faced the Royal Challengers…
I love advertising that combines science and art in a way that you cannot distinguish between the two
Bhaik has a keen interest in state-of-the-art gadgets such as the Apple Vision Pro, sound systems, and display technologies
“The brainchild of the Lok Seva Sanchar Parishad, the campaign found capable partners in Doordarshan and the information ministry”
“As consumers embrace online channels, technology integrations are revolutionising the way they shop, offering convenience, choice and competitive pricing”
Sustainability and profits aren’t mutually exclusive
“While half the weekend is dedicated to work commitments, the remainder allows me to unwind and connect with loved ones”
In this interview, Vaibhav Tare, chief information security officer, Fulcrum Digital, tells Alokananda Chakraborty how organisations can deploy artificial intelligence…
‘IPL streaming has become too cluttered to advertise’
Acting and now being a writer, obviously gives me a chance to dive into different stories and characters, Kapoor stated
Does Staze have a fighting chance in an already crowded market?
Ad captured the essence of imagination & inclusivity
‘No conflict between tech and creativity’
