Self-deprecatory stance makes the brand endearing
‘Our next foray will be into the e-rickshaw segment’
Kinetic Green’s new identity represents its ambition in the EV space
Some media reports suggested that the new T10 league might be kicked off as early as September 2024 and that…
Royal Enfield is working overtime to open up new pockets of influence
In essence, the campaign galvanised a nation, igniting a passion for sports that transcended age, gender, and background, while also…
‘Creativity, data and technology is the holy trifecta for success’
Here’s how celebrities and brands can ringfence themselves
Star backing can give a head start but can’t guarantee success
Campaign reshaped narrative around masculinity
Modi is an avid tech enthusiast and is drawn towards latest technology
The going will not be easy for Lavie in the women’s watch market
Creative solutions need to be effective in achieving biz goals
Not just an ad but a celebration of community spirit
To win consumers’ attention, brands are ready to go any length
With the rise of social media, the demand for authenticity, and with the decline of traditional advertising came an influx…
Network agencies are buying influencer firms to stay in the game
CPIL entered the teeth whitening segment in 2013 with its Visible White toothpaste at a price of Rs 79 for…
