Second phase of Raymond Weil by You Brand Campaign launched

Following a successful start to the Raymond Weil by You brand campaign, Raymond Weil and eYeka announces the next phase where consumers co-create social content

Written by Agencies

October 28, 2010 23:38 IST

Following a successful start to the Raymond Weil by You brand campaign, Raymond Weil and eYeka announces the next phase where consumers co-create social content; once again putting the consumer at the heart of the brand campaign.

Through eYeka?s platform, Raymond Weil invites consumers to share stories of the personal relationship they have with their timepiece through a video, animation and music.

This brief is a direct result from the open conversation held in the first phase, where stakeholders were invited to share their perception of Raymond Weil today and their vision for Raymond Weil tomorrow. This has allowed Raymond Weil to listen to its consumers, who overwhelmingly saw Raymond Weil as a companion through different stages of their lives.

“After hearing our stakeholders’ perception of our Brand in the first phase, we are looking forward in discovering through video and music their personal relationship with their timepiece and how

Raymond Weil is a companion through different stages of their lives. Our consumers are at the heart of our time.” says Elie Bernheim, Raymond Weil S.A. Director.

This article was first uploaded on October twenty-eight, twenty ten, at thirty-eight minutes past eleven in the night.