The Chennai-based Sanguine Media Limited, South India?s premier event management player has initiated a new division – PURPLE TIES. This division aims to bridge Corporate Houses and High Network Individuals (HNIs) by tying up with premium & prestigious clubs in South India. It also seeks to help brand managers reduce ad spend and reach their brands to precise target audiences.

?Phase 1 will be initiated in Chennai and other Southern Metros. Purple signifies royalty, creativity, luxury & nobility. PURPLE TIES will redefine entertainment with its creativity and spontaneity. With more than 200 Clubs in South India having a combined membership of over half a million, PUPRLE TIES will emerge as an extended arm for brands desiring to reach the Purple People.

With National & International tie ups with performing artists, chefs, designers & fitness consultants, PURPLE TIES will bring in the much needed variety in recreation and entertainment calendar of the clubs.

Our modus operandi stems from sound business acumen gathered over the years. South India with a population of over 25 crores has 5 lac HNIs. Though this is hardly 0.2%, they account for a significant sale of branded items. In the present marketing scenario, with so much of clutter distracting the potential customer, getting attention from the precise target audience today is the mantra for the brand?s success.

The only domain that has the exclusive attendance of HNIs is the club market. And the club industry is growing exponentially. With increase in disposable income, newer and exclusive clubs are coming up even in tier 2 & 3 cities. The present entertainment available to the members is largely restricted to games and film screenings.

So we intended to tie-up with clubs. The top echelon in the clubs who could neither go to corporate houses for sponsorship nor indulge in the nitty-gritty of arranging for quality entertainment now have an ally in us. We offer artistes a bulk commitment of projects, thereby ensuring clubs get entertainment at cost effective rates. In addition, corporate houses, which hitherto had no access to this market can, get the members at leisure. This will give them quality time to touch, feel or experience the product. In summary a total product experience. This way, it is a win-win equation for all concerned?, said Mr. D.V. Vinod Gopal, MD & CEO, Sanguine Media Ltd.

?The National Market Potential is estimated to be more than 800 Million INR. Annually, PURPLE TIES is targeting 20% to 30% of this potential within the next 3 to 5 years. Sanguine is the only Public Limited Event Management Company in India?, he added.