Now, India Post goes hi-tech

Written by Prachi Karnik Pradhan | Mumbai, Sep 5 | Updated: Sep 6 2008, 05:47am hrs
The department of post is all set to unveil its new logo and slogan under Project Arrow an initiative to improve the quality of services offered by the department. A senior department official said that the new logo is a part of the ongoing image overhaul (re-branding) exercise initiated by the department, as a measure to face the competition from private players.

The official also informed that under this project, all post offices would be redesigned to make them disabled-friendly and would also have touch screen information kiosks. In addition to this, the department is currently exploring the option of electronically scanning and storing the signatures of customers availing post office savings schemes, in order to reduce verification time. Also, post forums would be set up to enable the participation of citizens in postal decision making.

The official added that the department aims at re-vitalising post offices to enable them to play a larger role in the socio-economic transformation of the country. The department aims at transforming India Post into a vibrant and responsive organisation and make a visible and positive difference in postal operations to benefit the customers. Post offices would provide a single window facility for banking, money remittance, transmission and delivery of information, he said.

The official also said that the department has embarked on a major exercise to review the postal system in terms of structure, products, processes, resources, accounting and pricing structure and technology requirements. The department is on a continuous expansion and diversification spree with major forays into retail marketing and logistics management systems.