July Systems announced the launch of Mi Channel on ‘Mint’?s mobile portal (http://m.live’Mint’.com). ‘Mint’ is the leading business newspaper from HT Media Ltd, and is an exclusive partner of The Wall Street Journal.
July Systems is a leading mobile media company, and is a pioneer in the space with several major media brands among its customers. July?s Mi Channel Platform powers mobile channels for popular news, sports, business, and entertainment brands.
?We?re excited to partner with ‘Mint’, to offer personalized and user-friendly Mi experiences on mobile to their users,? said Rajesh TS Reddy, CEO, July Systems. ?July?s Mi Channel helps create user-centric mobile internet portals that result in significantly increased usage and advertising inventory. We?ll also be rolling out several Mobile 2.0 enhancements for ‘Mint’ soon?
?With Mi Channel, we?re able to offer an enhanced user experience for the ‘Mint’ mobile audience,? said Rashmi Chugh, Head Internet, ‘Mint’. ?As a leading business site Live’Mint’.com has a vast base of active and involved users looking for the latest in financial and corporate information. We expect that this deployment will translate to increased usage on mobile, and we look forward to deploying more Mi Channel features soon?
With Mi Channel, ‘Mint’ offers the following experiences on mobile:
— User-Centric: The service identifies and authenticates mobile users across carriers and devices. Once identified, ‘Mint’?s portal content is specifically formatted for their mobile device.
— Live: Users can access live news stories IPO, earnings, mutual funds, and stock quotes.
— Interactive: Users are able to rate and comment on stories featured on ‘Mint’?s mobile site, and participate in audience polls – allowing for a more involved experience.