Intex Technologies (India), one of the fastest growing companies in IT Hardware, Mobile Phones & Electronics enters the social media space through Ibibo and Facebook.
Social networking websites have become synonymous with new age marketing and Intex is all set to make a debut to promote its bohemian offering IN 4470- India?s first Dual SIM and 2 G phone to provide a 3G-live video chat feature.
Commenting on the initiative, Vinayak Kumar Lal, GM, Marketing, Intex Technologies said, ?Everyone is networking these days. Facebook, Ibibo, Myspace, Twitter, the list is simply endless. The user base is witnessing a burgeoning growth. Web 2.0 is a powerful interactive platform to spread brand awareness by striking a chord with a wide and niche audience. It is a faster, easier and cost-effective way to generate brand awareness.?
The month long activity is expected to engage end-users of Ibibo and Facebook through a unique activity called as ?Intex Mega Caller? campaign. The campaign aims to initiate a chain reaction connecting thousands of their friends and acquaintances. This will be done through interesting contests- Intex Star and Intex Friend- encouraging users to make maximum calls and send maximum invitations respectively. Winners are in turn gratified with Intex In 4470 mobile phone. Also, there is a micro website skinned with INTEX IN 4470 branding and banner advertisements. All the messages sent from Ibibo and the writing space will have INTEX IN 4470 branding too.
Ibibo users can connect to their Facebook profile with a single click and let their Facebook friends know more about this campaign.