The online gaming revolution could just be round the corner in India, what with the gaming industry all set to cash in on the magic of the Hindi film world, one of the strongest influencers of the masses.
With gaming on movies like Don and Krris succeeding, online companies like Hungama and Zapak are all set to launch games based on soon-to-be-released Hindi movies.
Reveals Carlton D?Silva, creative director, Hungama, ?We are in talks with Aamir Khan to develop either an online game or other online applications like talent-centric ones based on his forthcoming movie Tare Zameen Par .?
Hungama is also looking at the possibility of creating an online game on Dhan Dhana Dhan Goal?the newest Hindi flick awaiting release .
Similarly, Zapak.com will also be soon launching a game based on yet another forthcoming Hindi movie. But, Rohit Sharma, COO, Zapak Digital Entertainment Ltd, declined to share any more information on this. Says he, ?We are talking to production houses, studios and movie associations in this regard.?
The Rs 21-crore gaming industry currently is at a nascent stage in India and the Hindi film industry contributes less than 5% to this segment. In India , school- and college-goers in the age group of 17-25 are the key drivers of this segment. Experts believe that going forward, Bollywood will play a significant role in growth of the online gaming industry.
Says Alok Kejriwal, CEO and founder of Games2win.com, ?Creating a game on a forthcoming Bollywood movie involves a lot of risk as it depends on the success of the movie. However, games based on classics like Sholay or Dhoom have a good chance of being hits.?