Auto majors Ford and Mahindra & Mahindra are gearing up for a major drive at the 11th Auto Expo, to be held in New Delhi, during January.
While Ford India has decided to preview its all-new global car, a next-generation vehicle for both India and other markets, apart from variants of existing line-ups, Mahindra & Mahindra will showcase its vehicles of future ?the electrical models of Reva and Verito sedan, apart from the successful X500 Ford’s all-new vehicle.
Ford stand will use the latest technology to deliver a lively and interactive experience for customers. With an expected attendance of 1.4 million visitors, Auto Expo 2012 is an ideal location to showcase the newest Ford product, claims a senior official.
The new next-generation vehicle will takecentre stage on Ford’s high-tech and interactive stand, which will cover roughly 1,400 square meters. Highlights planned for Auto Expo 2012 include comprehensive safety and quality displays, a 3D theatre, live shows and a crowd-sourced, interactive driving game.
The new vehicle will be the latest ?One Ford? global product, a vehicle designed to help expand Ford’s footprint in the world’s fastest-growing auto markets, including India. It will be the second of eight products Ford plans to bring to India by mid-decade, said the official.
On the other hand, Mahindra & Mahindra Ltd (M&M), apart from unveiling Ssangyong vehicles for the first time in India, would also showcase vehicles of the future through its electric vehicles.