Ford India on Wednesday opened Ford Assured ? its multi-brand used car retail operation ? in Delhi, Chandigarh, Jaipur, Pune and Kochi. While delivering used vehicles, Ford Assured will carry Ford?s quality service and customer commitment.
Foreseeing a strong growth in the Indian new car market, Ford expects this momentum to influence and boost used car sales. With Ford Assured, Ford India will allow customers to exchange existing Ford or other vehicles and benefit from the Blue Oval?s innovative loyalty incentives.
Nigel Wark, executive director (marketing, sales and service), Ford India, said, ?The demand for used cars has grown in India following the rising aspirations of the rapidly growing middle income customer group. Ford Assured allows us to offer our world class services to those who aspire to upgrade their vehicles as well as potential first-time used car buyers.?
Ford Assured offers a stringent and world-class 169-point quality check. Cars are reconditioned by Ford-trained and experienced technicians. Limited warranty of 1-year or upto 20,000 km will come with all car brands sold.
There will be convenient buying and selling options from Ford Assured.