Animal Planet to start Hindi service

Written by Agencies | New Delhi, March 28: | Updated: Mar 28 2008, 20:15pm hrs
Aiming to increase its viewership in the country, Animal Planet on Friday said it will launch a 24-hour Hindi service of its animal entertainment channel from April this year.

"From April, viewers across India would be able to watch the channel both in English and Hindi," Discovery Networks India Managing Director Deepak Shourie said.

Currently, all the channels such as National Geographic and Discovery which are airing dedicated shows on wildlife have services in Hindi. Animal Planet is the latest global channel to start service in regional language in India.

"This move will help us increase viewership of the channel," he said, adding their research showed there was a need for a parallel 24-hour Hindi feed with growing demand from viewers.

The subscriber base of Animal Planet in the country, currently, stands at 28 million which is about 10 per cent of its global viewership.

Animal Planet, a joint venture between Discovery Communications and BBC Worldwide has presence in 160 countries and offers contents in 24 languages globally. Besides, the Hindi service, the channel would also start producing more India-centric programmes, he added.