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    1. Business News
    2. About
    3. media

    Media

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    The need for cross-media measurement is clear, but joining the dots is easier said than done. One of the biggest pain points for media managers today is the lack of standardisation in metrics across platforms.
    India gets its first cross-screen view of IPL audiences as JioStar and Nielsen test unified measurement

    Measuring the value of media investments can feel daunting. But it doesn’t have to…

    November 24, 2025 09:31 IST
    This move builds on YouTube’s earlier experiment with paywalled content, most notably Aamir Khan’s Sitaare Zameen Par, which premiered exclusively on the platform earlier this year.
    YouTube brings pay-per-view series to Indian audiences

    The platform will adopt a hybrid monetisation approach: the first two episodes will be available at no cost to encourage…

    November 20, 2025 16:33 IST
    The guild warned that these gaps could place new burdens on newsrooms and impede their ability to report effectively.
    Editors Guild flags gaps in DPDP rules, seeks clear exemptions for media

    However, the guild pointed out that this assurance has not been formalised through any legal clarification or amendment, leaving ambiguity…

    Updated: November 21, 2025 09:28 IST
    With enhanced cost and time efficiencies, the latest Mahabharat series opens up new possibilities in the entertainment business
    India’s first AI-driven OTT show redefines epic storytelling – JioHotstar’s Mahabharat crosses 26.5 mn views

    With enhanced cost and time efficiencies, the latest Mahabharat series opens up new possibilities in the entertainment business

    Updated: November 10, 2025 11:20 IST
    A deal would give Netflix control over some of the world’s most lucrative entertainment assets, including the Harry Potter and DC Comics franchises.
    Netflix explores bid for Warner Bros. Discovery, joins Paramount Skydance in pursuit

    According to people familiar with the matter, Netflix has hired Moelis & Co., the investment bank that advised Skydance Media…

    October 31, 2025 11:12 IST
    Stocks making big moves midday: Vodafone Idea, Coforge, Reliance Industries, SBI Life and more
    Market Watchlist: Is Nifty’s bull run cracking? HDFC Bank, DLF, Godrej among 7 stocks traders can’t miss this week

    Track Nifty’s key stocks and indices as market momentum shifts; review top trade moves and prepare for the week’s volatility…

    October 27, 2025 06:00 IST
    Brands are conceptualising and executing campaigns tailored specifically for the tournament too, much like the men’s tournaments. Asian Paints for example rolled out its Meri Wali Blue campaign that builds on the legacy of its campaigns for men’s cricket, celebrating India’s women cricket stars along with the fans that cheer them on.
    Women’s Cricket viewership soars 5X, ad spends rise 50% in breakout year

    With record viewership and a 50% jump in ad spending for the ICC World Cup, women’s cricket is no longer…

    October 24, 2025 09:19 IST
    Click-through rates are rising quickly, with Eastern India showing a CTR of 0.39%, compared to 0.26% last year.
    91% of viewers are watching CTV ads till the end — here’s why brands are betting big on it this festive season

    The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video completion rate on…

    October 13, 2025 17:04 IST
    India’s connected TV base has grown rapidly to about 40 million homes, as smart TVs and affordable broadband make streaming more accessible.
    I&B ministry asks BARC to include connected TV viewership in audience ratings

    BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the Advertising Agencies…

    October 10, 2025 15:38 IST
    India’s current copyright law, last updated in 2012, does not explicitly cover AI use.
    Hollywood and Bollywood push India to tighten copyright rules for AI

    At the centre of the debate are two opposing camps: global and Indian film studios calling for tighter safeguards, and…

    October 8, 2025 16:55 IST
    Paramount and CBS recently settled a $16-million lawsuit with former President Donald Trump over a 60 Minutes interview with then–Vice President Kamala Harris, and the network remains under FCC investigation for alleged “news distortion.”
    Paramount Skydance buys The Free Press in $150 mn deal, appoints Bari Weiss to head CBS News

    Weiss, who will report directly to David Ellison, CEO of Paramount Skydance, left The New York Times in 2020 after…

    October 7, 2025 11:27 IST
    PVR Inox to script blockbuster comeback powered by Saiyaara and more, says Nuvama; quiet spell for Zee, Sun TV, Saregama
    PVR Inox to script blockbuster comeback powered by Saiyaara and more, says Nuvama; quiet spell for Zee, Sun TV, Saregama

    PVR Inox set for blockbuster results as footfalls surge, while Zee, Sun TV, and Saregama face challenges. Discover which media…

    October 6, 2025 16:20 IST
    Even as it faces regulatory scrutiny, PVR Inox narrowed its consolidated loss to Rs 54 crore in the April–June quarter of FY26, compared with a steep Rs 1,790 crore loss a year earlier.
    PVR Inox under CCI scanner for continuing virtual digital fee collection

    The VDF was introduced in 2007 to fund the transition from analogue projectors to digital cinema systems.

    October 1, 2025 11:50 IST
    The scale of subsidies is striking. Disney’s Andor alone received $138.1 million (£101.2 million) in UK credits, followed by Star Wars: The Rise of Skywalker at $105.1 million (£77 million). Sixteen Marvel productions together claimed nearly $700 million (£511.4 million).
    Disney secures $2.2 billion in UK subsidies as Hollywood production declines

    Disney has pocketed $2.2 billion in subsidies from the United Kingdom over the past 15 years, thanks to incentives designed…

    September 18, 2025 15:44 IST
    The Malayalam hit Lokah Chapter 1: Chandra also made waves, joining Hridayapoorvam in strengthening Mollywood’s footprint this year.
    Indian box office collects Rs 1,136 crore in August; 2025 set to challenge all-time record

    The Indian box office raked in a solid Rs 1,136 crore in August 2025, riding on the back of three…

    September 18, 2025 13:43 IST
    If the Paramount and Warner Bros. tie-up succeeds, and if TikTok ends up in his orbit, Ellison would control a sprawling empire: the world’s biggest movie franchises, one of America’s oldest news networks, a top-tier cable outlet in CNN, and one of the most downloaded app on earth.
    How Oracle’s Larry Ellison went from Silicon Valley icon to building world’s biggest media empire

    Paramount Skydance is now rumoured to be weighing a $70 billion bid for Warner Bros. Discovery. That would bring DC…

    September 17, 2025 17:05 IST
    One of the most notable shifts is in Connected TV usage. India’s active Connected TV base now stands at 129.2 million users, translating into 35–40 million homes.
    OTT growth slows to 10%, but connected TV base soars to 129 M: Report

    The number of active paid OTT subscriptions including those accessed via telecom bundles and aggregators is estimated at 148.2 million.…

    September 17, 2025 12:56 IST
    A key part of the plan is the creation of a standalone app exclusively for American users.
    Larry Ellison-led Oracle consortium set to acquire TikTok in America

    As per the proposed arrangement, a new company will be formed to operate TikTok in America. U.S. investors will own…

    September 17, 2025 12:27 IST
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    Fresh FIR against Rahul Gandhi, Sonia Gandhi in National Herald case
    Fresh FIR against Rahul Gandhi, Sonia Gandhi in National Herald case
    India News55 min ago

    The Delhi Police’s Economic Offences Wing (EOW) has filed a new FIR in the National Herald Case against Congress MPs Sonia Gandhi and Rahul Gandhi. The FIR was registered after a complaint from the ED headquarters. BJP minister Rajyavardhan Rathod accused the Gandhi family of fraud and demanded a proper investigation. Congress called the FIR “politically motivated”.

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    Photo Gallery

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    In pictures: SRK, Aishwarya, Salman, Rekha and more attend Dharmendra’s emotional memorial in Mumbai

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