
The Consumer Electronics Ad Engagement Benchmark Study, which analysed over 200 campaigns, found that the average video completion rate on…
BARC, jointly promoted by the Indian Broadcasting and Digital Foundation, the Indian Society of Advertisers (ISA) and the Advertising Agencies…
At the centre of the debate are two opposing camps: global and Indian film studios calling for tighter safeguards, and…
Weiss, who will report directly to David Ellison, CEO of Paramount Skydance, left The New York Times in 2020 after…
PVR Inox set for blockbuster results as footfalls surge, while Zee, Sun TV, and Saregama face challenges. Discover which media…
The VDF was introduced in 2007 to fund the transition from analogue projectors to digital cinema systems.
Disney has pocketed $2.2 billion in subsidies from the United Kingdom over the past 15 years, thanks to incentives designed…
The Indian box office raked in a solid Rs 1,136 crore in August 2025, riding on the back of three…
Paramount Skydance is now rumoured to be weighing a $70 billion bid for Warner Bros. Discovery. That would bring DC…
The number of active paid OTT subscriptions including those accessed via telecom bundles and aggregators is estimated at 148.2 million.…
As per the proposed arrangement, a new company will be formed to operate TikTok in America. U.S. investors will own…
Horror has always been Hollywood’s most lucrative genre relative to cost. Budgets stay lean, often between $5–20 million, while box…
If successful, the merger would consolidate some of Hollywood’s most iconic franchises under one roof—Paramount’s Mission: Impossible, The Godfather and…
The job losses come at a time when most operators are struggling with weak revenues, high operating costs, and a…
Lachlan currently serves as the chairman of News Corp, which owns more than two dozen media outlets, including The Journal,…
PVR INOX is banking on tech to build a leaner cinema model
s have noticed something strange: their videos look different after being uploaded, even though they haven’t changed a thing. Viewers…
Saiyaara, headlined by a debutant cast and devoid of franchise or star power, has crossed Rs 300 crore at the…
Former Republican presidential candidate Vivek Ramaswamy started an ‘AI vs Human’ debate on October 14 with a tweet cautioning against Artificial intelligence that masters in mimicking human emotions too closely.