The industry is shifting back to contextual and creative-led strategies as retargeting shrinks.
Gearing up for a privacy-first regime

The primary challenge will be operational discipline: mapping data flows, tightening access controls, meeting breach-reporting timelines, and maintaining processing logs.

18-Month Window Set for Phased Rollout of India's Data Privacy Law
Data privacy law comes into force

The government has notified the Digital Personal Data Protection (DPDP) Rules 2025, commencing the phased rollout of the DPDP Act.

Why India Must Build, Not Rent, Its Technological Future.
The new frontier of national power

India cannot afford to remain a digital tenant in an age where sovereignty is measured by control over data, infrastructure,…

technology, meta, google, tech, antitrust, data, personal data
The biz of data

Big Tech’s entire business model depends on information. In times of antitrust violations, why you should care.