Page 9 of Brands

While some viewers quickly caught on to the joke, the campaign sparked widespread discussions on social media, garnering millions of views.

From AI condoms to underwater malls: How brands played along on April Fools’ Day

This year, several brands in India executed pranks that were not only entertaining but also left a lasting impact.

April 2, 2025 17:12 IST

After completing his engineering in 1996, Barman got into IIM Lucknow but couldn’t bag lucrative job offers and had to settle for Mirc Electronics, the maker of Onida televisions.

How a love affair with Kolkata’s famed kathi rolls gave birth to a unicorn Premium Story

Starting with a $1.37-million seed round from PeakXV (then Sequoia), Rebel has to date raised over $773 million in funding…

April 1, 2025 17:11 IST

The acclaimed actor, known for her vocal advocacy on women’s issues, will spearhead discussions on taboo health topics, including intimate care and sleep health, encouraging women to prioritise their well-being.

Emcure enters daily supplements market, ropes in Vidya Balan as brand ambassador

Emcure Pharmaceuticals Ltd. has announced its entry into the daily supplements segment with an expansion of its Arth range, further…

March 10, 2025 16:03 IST

The program also emphasised professional development, including working on film and fashion sets and leveraging social media for career growth, the company said.

Kay Beauty’s ‘Kreate’ program helps aspiring makeup artists kickstart their careers

According to the company, five candidates were selected through a screening process that prioritised both skill and financial challenges.

Updated: March 8, 2025 14:44 IST

"I’m fascinated by the power dynamics in The Devil Wears Prada—every time I watch it, I pick up on a new, intriguing detail," Jain said.

BrandWagon Chai pe Charcha with Sereko’s Malvika Jain Premium Story

Malvika Jain, Founder & CEO, Sereko, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

March 8, 2025 12:22 IST

Licious, Vivek Gupta, Abhay Hanjura, startup, brandwagon, insurance, risk management, BFSI

A lot can happen over lunch with Licious founders Vivek Gupta and Abhay Hanjura

In this weekly series, leading startup founders talk about the days that led to the launch of their companies, their…

Updated: March 3, 2025 17:11 IST

If the past few years are any indication, the answer might just be a resounding ‘yes.’

India’s gin story: Local brands infuse British spirit with desi tadka

Gin’s resurgence in India is fueled by several factors: shifting consumer preferences, the rise of cocktail culture, and an increasing…

Updated: March 1, 2025 13:28 IST

Ashish Malpani, director of the real estate division of the Malpani Group, announced that Malpani Industrial & Logistics Park is developing two parks in Chakan, totalling 220 acres.

Malpani Group diversifies, brings Dave & Buster’s brand to India

The Malpani Group, known for owning Imagicaaworld, is expanding its footprint into the industrial and logistics sectors while also strengthening…

February 26, 2025 09:05 IST

To stay competitive, embracing AI and unified commerce is imperative, aligning with the ever-evolving consumer landscape. However, as these technologies are adopted, retailers must also prioritise data privacy and security, ensuring customer trust remains intact.

Blogger’s Park: AI & unified commerce are paving the way for a seamless experience Premium Story

Customers today demand a seamless experience across all channels; they want convenience, regardless of how they interact with a brand

February 26, 2025 08:44 IST

Calm, a popular mental health app in the US, launched a wonderful campaign during the 2024 US elections.

On the spot: Ad highlights importance of silence during discord Premium Story

The timing of the ad placement amplified its impact, as it was aired on channels such as ABC and CNN…

February 26, 2025 08:38 IST

We plan to expand the Riders Music Festival to the Northeast and the South, where biking communities are strong. RMF started in 2017, took a break due to Covid, and made its return this year.

Interview: Nisha Narayanan, COO & Director, Red FM & Magic FM Premium Story

In this interview, Nisha Narayanan, COO & director, Red FM and Magic FM, talks to Alokananda Chakraborty about the reasons…

February 26, 2025 08:28 IST

The Fort outlet was a milestone in Zara’s India expansion, with parent company Inditex SA securing a lease through its joint venture with Tata Group’s Trent Ltd.

Zara exits Mumbai’s Fort area: What led to the closure of its iconic store

The now-shuttered Zara outlet, spanning 51,300 square feet, was one of the brand’s most ambitious ventures in India.

February 25, 2025 11:20 IST

All successful Maaza campaigns have tapped into the idea of a ‘Bina Gutli Vala Aam’ — a mango without the hassle of a seed.

Billion dollar journey: How Maaza broke through the seasonality barrier Premium Story

It is an ad campaign by Coca-Cola’s Maaza, the newest entrant into the billion dollar club, which for the better…

February 24, 2025 08:29 IST

The biggest irony is that Amazon, the global pioneer of fast delivery, will perhaps be the last retailer to enter this space in India!

Racing ahead: Why brands are upping their quick commerce ad spends Premium Story

Digital ad budgets allocated to quick commerce have surged from an average of 3-5% to 15-20% in the last couple…

February 24, 2025 08:21 IST

"Logos are more than just designs — they tell a story," Mansharamani told.

After hours with Tajurba’ Suresh Mansharamani Premium Story

“My weekdays start early — usually with a cup of tea and some reading,” Mansharamani said.

February 24, 2025 08:15 IST

"The Wolf of Wall Street – A bold and energetic take on business, ambition, and strategy," Kulkarni said.

BrandWagon’s Chai pe Charcha with IndoAI’s Rashmi Kulkarni Premium Story

Rashmi Kulkarni, co-founder and director, IndoAI Technologies Pvt Ltd, talks to BrandWagon Online about her weekends, favourite vacation destination and more.

Updated: February 22, 2025 17:51 IST

forest cover, sustainability, India State of Forest Report 2023, forest quality, Agroforestry, afforestation, climate action, green cover, Infrastructure projects, Community participation

Sustainability as a marketing strategy: How brands are using eco-friendly design to win customers

Consumers today are becoming increasingly aware of the consequences of their consumption patterns.

February 22, 2025 10:50 IST

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Tata Capital raises Rs 4,642 crore from 135 anchor investors

Market-188 min ago

28,000 crore

Tata Capital, the financial services arm of the Tata group, has raised Rs 4,641.8 crore from 135 anchor investors ahead of its IPO launch. Top investors such as Morgan Stanley and Goldman Sachs are among the anchor investors. The IPO will open on October 6 and close on October 8, with a total size of Rs 15,512 crore and shares priced at Rs 310 to Rs 326, valuing the company at Rs.

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