Page 8 of branding

With 18 metals at the end of the five-day festival, the Indian contingent was staring at its worst performance since 2015 when it picked 13 metals.

The true value of awards: Why winning matters in the advertising world Premium Story

Touted as one of the most expensive awards, the lowest cost of entering Cannes Lions this year is €650 (Rs…

June 13, 2024 08:00 IST

Vieroots Wellness Solutions, a health-tech company, aims to develop personalised healthcare (Image: PR Handout)

Vieroots rolls out brand film around HPO

This film aims to challenge viewers to look beyond generic wellness solutions

June 12, 2024 16:25 IST

Implementing insights-led engagement platforms can help brands yield highly engaged customers (Image: PR Handout)

Brands weave stronger customer bonds by leveraging past behavior to contextualise experiences

Indian customers are 1.79X more likely to click push notifications that are based on behaviour-based personalisation

June 9, 2024 15:00 IST

Sustainable horizons: Unraveling the dynamics of ethical branding in 2024

Ethical branding is a business and marketing strategy that positions a brand as focused on the common good

June 9, 2024 09:25 IST

YouthBeat will introduce weekly tasks and challenges within the program (Image: PR Handout)

Pizza Hut and SW Network team up for ‘Melts’ student ambassador initiative

Reportedly, SW Network’s Delhi office will handle the account

June 6, 2024 09:30 IST

US sales of prebiotic and probiotic drinks more than tripled last year, according to AlixPartners (Image: Freepik)

Yet another brand faces flak; Poppi gets sued over alleged misleading gut health benefits

A customer claimed a lack of correlation between the brand’s products and its marketing strategies

June 4, 2024 12:00 IST

Crossbeats unveils its product called RoadEye Neo Dash Camera

From what it’s understood, this solution is available at a price starting at Rs 3,999

May 30, 2024 15:45 IST

Ecom Express Limited is an end-to-end technology enabled logistics solutions provider (Image: PR Handout)

Ecom Express unveils its ‘Upar Wala Sab Dega’ campaign on drone deliveries of e-commerce parcels

From what it’s understood, the campaign features a series of teaser videos

May 30, 2024 13:00 IST

Google rolls out AI-driven ad products

The company has also shared data on ads creativity and performance at scale with Google AI

May 21, 2024 21:35 IST

“It aims to be a testament to the dedication and passion of our entire team towards making home ownership a journey for every Indian," Girish Kousgi of PNB Housing Finance remarked (Image: PR Handout)

PNB Housing Finance unveils brand anthem to support homebuyers

The anthem has been conceptualised, planned, and executed by the employees of PNB Housing Finance

May 21, 2024 14:00 IST

“I believe we measure almost 280 billion impressions per day,” Khattar mentioned (Image: PR Handout)

Integral Ad Science’s Saurabh Khattar on the importance of video and social user-generated content; along with the safety of ad placements Premium Story

ROC filings from Tofler stated that IAS posted an approximately 31.2% increase in revenue from operations from FY22 to FY23

May 3, 2024 08:00 IST

In summation, the collaborative creative synergy between brands and filmmaking entities epitomises a symbiotic relationship (Image: Freepik)

Collaborative Creativity: How brands and film-making companies co-create purposeful content

An example of a collaboration between a brand and a filmmaking company is Apple’s partnership with CNN Films for the…

April 13, 2024 15:45 IST

It is important to find the right tools to select, basis audience interests and behaviour rather than only “follower/ influencer demographics”

Brands defy stereotypes, embrace individualism and personalisation for Valentine’s Day marketing, says GlobalData

Today, Indian consumers have become more individualistic than ever before and feel more empowered for self-expression, creating opportunities for consumer…

February 13, 2024 10:17 IST

Operational cost narrowed by 23.88% to Rs 40.60 crore in Q2, FY24 from Rs 53.34 in Q2, FY23

Saregama acquires majority stake in leading digital entertainment company Pocket Aces

Updated: September 28, 2023 21:06 IST

Japan’s Shiseido bets on India growth with first launch in a decade

Japan’s largest cosmetic company has partnered with Indian retailer Shoppers Stop Ltd.’s Global SS Beauty Brands and will open 14…

September 15, 2023 15:28 IST

Trademark Registration: How to Modift Trademark Application

Modification of Registered Trademark: How to change details in trademark? Check online process

Amend Registered Trademark: Trademarks are used to protect the rights of the owner and to prevent others from using similar…

July 7, 2023 10:30 IST

According to NonFungible.com, the NFT market has experienced growth

How are beverage companies leveraging new technologies like non-fungible tokens (NFTs) and the metaverse to build their brands and connect with consumers in innovative ways

Within the metaverse, beverage companies are reportedly establishing virtual brand spaces

June 17, 2023 09:30 IST

Steps to Registration a Trademark in India: Registration Process, Fees and Validity

Trademark Registration: Step-by-step online process to protect your brand name and logo

Trademark Registration in India: The validity of a trademark registration is 10 years and businesses should apply for renewal six…

June 1, 2023 14:44 IST

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The gut, the brain, and the plate: Rethinking food as emotional medicine

Life56 min ago

Nutritionists across India are seeing food as a powerful tool in emotional regulation, with the gut-brain axis being a key factor. Nutrients like tryptophan, tyrosine, magnesium, B-vitamins, and Omega-3s have strong links to better mood, and supplements are even used in adjunct depression treatment.

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