Page 7 of branding

“We are looking forward to introducing these fragrances,” Ankit Daga, head of business development, McNROE, shared (Image: PR Handout)

McNROE unveils fragrance collections at ‘Flipkart Glam Up’ event

From what it’s understood, actors such as Taha Shah and Adah Sharma unveiled the scents

June 21, 2024 16:30 IST

Recipe for success (Image: Financial Express)

When design rules narrative

Food is becoming a new sensory dimension to fuel powerful design narratives

June 21, 2024 09:50 IST

New flight path

What Air India needs to do to live up to the Vistara promise

June 21, 2024 09:30 IST

Shoppers Stop steps up focus on fragrance portfolio

“The beauty market is evolving and fragrances are becoming an important part of a consumer’s beauty kit,” Biju Kassim, CEO…

June 21, 2024 09:05 IST

According to a recent report by Redseer, the Indian BPC market is expected to grow at a CAGR of 10% between 2022-2027 (Image: Freepik)

With new products and wider presence, Renee Cosmetics eyes on profitability within 12 to 18 months

After the recent Series B funding round led by its existing investors, Evolvence India and Edelweiss Group, the current valuation…

June 21, 2024 08:45 IST

Balancehero India Private Limited is the operator of TrueBalance (Image: PR Handout)

Balancehero India unveils latest version of ‘Aapki Har Zaroorat Ka Saathi’ campaign

Through a series of videos, the campaign is understood to highlight financial challenges faced by people

June 20, 2024 14:15 IST

This year, 55 matches will be held across 10 venues, with 20 participating teams versus 16 teams in the 2022 edition (Image: Freepik)

Big score: T20 World Cup ad money set to double to Rs 2000 crore

According to media agency executives and experts, advertisers’ interest has also grown on the back of the free-streaming initiative that…

June 20, 2024 11:45 IST

Insurance companies can generate valuable insights from data analytics by employing AI

Let’s award R.I. (real intelligence)

“In Print & Publishing, we saw three very marked styles of work”

June 20, 2024 11:15 IST

The day began with a pop-in at the Glass Lion’s presentation (Image: Financial Express)

How to bell the big cat

Waiting for the kill

June 20, 2024 08:55 IST

Experts point out the differentiated offering is in contrast to the offerings of other retailers such as V-Mart, Style Bazaar, City Kart, and V2 Retail (Image: Freepik)

Fast fashion trendsetter

Zudio‘s designs give it an edge

June 20, 2024 08:30 IST

Helios, The Watch Store, owned and operated by Titan Company Limited (image: PR Handout)

Helios join hands with Charriol through exclusive partnership

Reportedly, Charriol joins Helios’s collection of over 40 global brands.

June 19, 2024 14:00 IST

The partnership aims to tap into the luxury market in India, which has been growing rapidly (Image: Freepik)

Helios brings Swiss luxury watch brand Charriol to India

Charriol is a Swiss watch and jewellery brand founded in 1983 by Philippe Charriol, renowned for its distinctive cable motif,…

June 19, 2024 08:45 IST

Etude ropes in Palak Tiwari as its Indian brand ambassador

“I’m looking forward to becoming a brand ambassador for Etude,” Tiwari said

June 17, 2024 18:30 IST

In 2023, global spending on contextual advertising was estimated at $227.38 billion (Image: Freepik)

Beyond the ‘cookiepocolypse’: Why advertisers need methods beyond first-party data Premium Story

Utilisation of contextual targeting, data clean rooms, and privacy-preserving cohorts are considered equally important for shifting to the cookieless future

June 17, 2024 08:00 IST

The art and science of rebranding: Transforming organisations for success

For legacy brands, their brand image may no longer accurately reflect their current offerings, values, or technological advancements

June 15, 2024 14:45 IST

India's technological transformation has fundamentally changed the way customers engage (Image: Freepik)

Unveiling India’s market magnetism: Why international brands flock to expand amidst rising opportunities

The India Retail Index by Kearney highlights that smaller cities outside the top 100 will be the driving force behind…

June 15, 2024 09:25 IST

The last time Zara reported a weak set of numbers in India was in FY21, due to the pandemic (Image: Financial Express)

Zara struggles to find right fit as rival brands boom

Within seven years of its launch in India, Zara’s sales had crossed Rs 1,000 crore and it maintained a 20-60%…

June 15, 2024 09:25 IST

FlowerAura is an online gifting platform spearheaded in 2010 by Himanshu Chawla and Shrey Sehgal (Image: PR Handout)

FlowerAura unveils ‘Flowers for Change’ campaign to observe Pride Month

The campaign’s objective is to promote love, acceptance, and support for the LGBTQ+ community

June 13, 2024 12:15 IST

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