Page 6 of branding

Produced by Supari Studios, the campaign features testimonials from six students of their experience with DET. (Image: DET)

Duolingo English Test launches ‘Why I took the DET’ campaign for international students

From what is understood, Andhra Pradesh and Telangana have emerged as leading regions for DET test-takers in India

July 4, 2024 18:00 IST

The overall winner for ‘Most Creative & Effective TV Ad’ and ‘Most Consistently Effective Advertiser’ is Hindustan Unilever and the winner for ‘Most Creative & Effective Digital Ad’ is Nestle. (Image: FreePik)

Ads that perform well on TV have only 50% chance of performing well in digital, reveals Kantar report

Furthermore, 65% of Indians will buy from brands that stand for something they can identify with

July 4, 2024 17:05 IST

A snippet from the video launching the campaign (Image: YouTube)

Wellbeing Nutrition ropes in Sanya Malhotra, Pratibha Ranta, among others for its new campaign

Reportedly, the campaign urges Indians to #ShowTheirTongue as a sign of victory over health issues.

July 4, 2024 10:41 IST

SPPL’s Avneet Singh Marwah on the importance of Blaupunkt’s licensing along with their plans to establish an offline presence Premium Story

The company’s revenue from operations grew from Rs 460.69 crore in FY22 to Rs 566.29 crore in FY23, as per…

July 4, 2024 08:00 IST

Indiabulls Housing Finance, Sammaan Capital Limited, rebranding, renaming, NBFC, loans, home loans, MSME loans, AUM growth

Indiabulls Housing Finance rebranded and renamed as ‘Sammaan Capital Limited’

Indiabulls Housing Finance announced that it has officially changed its name to ‘Sammaan Capital Limited’. The renaming and rebranding happened…

July 3, 2024 20:02 IST

SoCheers wins the digital mandate for the Indian business of ASUS (Image: SoCheers)

SoCheers acquires digital mandate for ASUS India

Reportedly, as part of the mandate, SoCheers will handle both ASUS & ROG India Consumer PC

July 3, 2024 17:30 IST

LS Digital is an independent digital business transformation company (Image: LS Digital)

LS Digital launches digital marketing operation management platform DigiVerse 2.0

Reportedly, DigiVerse accelerates the reporting process, providing timely and accurate data for decision-making.

July 3, 2024 15:50 IST

From what is understood, Praseed Prasad will lead GroupM’s growth, marketing and communications. (Image: GroupM)

Praseed Prasad gets appointed as GroupM’s chief growth officer

Reportedly, prior to a stint with Ice Cream Labs in 2015, Prasad headed the digital trading and oversaw digital investments…

July 3, 2024 11:40 IST

Nitiz Murdia, co- founder of Indira IVF, with Kareena Kapoor Khan at the launch of the campaign (Image: Indira IVF)

Indira IVF launches #IVFkiPehel campaign with Kareena Kapoor Khan as brand ambassador

Reportedly, the campaign aims to educate the public on infertility by emphasizing consulting fertility experts and getting timely checkups.

July 2, 2024 19:00 IST

Veet launches #BetterWayToWax campaign featuring Triptii Dimri

#TheBetterWayToWax is a 360-degree marketing campaign across digital and television

July 2, 2024 16:35 IST

Shaadi.com collaborates with meme page Ghantaa to launch a campaign

One of the campaign posts was a meme featuring a girl’s father responding to a boy’s proposal, suggesting they discuss…

July 2, 2024 15:35 IST

Vedix collaborates with Shoppers Stop to unveil an exclusive shop-in-shop store

Reportedly, this partnership brings premium customised Ayurveda beauty experience products to Shoppers Stop customers

July 2, 2024 12:35 IST

Branding beyond products: Building emotional connections and brand communities

Brand communities are a virtual place, sometimes with physical dimensions too

June 30, 2024 15:15 IST

WOW Skin Science rolls out makeup brand called Color Cupid

From what it’s understood, the makeup brand is specially designed and curated for Gen-Z and millennial audiences

June 27, 2024 14:15 IST

Livspace is a home interiors and renovation company (Image: PR Handout)

Livspace unveils premium interior design brand called Vinciago

Showcased at Livspace Experience Centres, Vinciago is understood to be available in metro cities

June 26, 2024 18:45 IST

Creativity counts

Those who have won at the Cannes Lions know what it takes: Only 10% of the entries get shortlisted, 3%…

June 26, 2024 12:48 IST

After hours with Gajanan Sampatrao Kale, CEO, Tata Power Delhi Distribution

My weekdays are packed and are a blend of big-picture strategy and hands-on problem-solving. An early riser, I like to…

June 24, 2024 10:12 IST

Spotify and Royal Enfield have announced a year-long collaboration

Spotify partners with Royal Enfield, announces a year long collaboration

The partnership coincides with World Music Day and World Motorcycling Day.

June 21, 2024 17:49 IST

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